Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?
Design, art, photography and even typography, are aesthetic fields that demand a unique perspective that only the gifted few can create, but will find great resonance with many. The aesthetics found in art and design defies rigidity, and boldly expresses its beauty in non-conformance.