Skechers has gone against the flow and tide, and opened MORE retail outlets in Singapore (source), despite all the onerous, excessive and unproductive regulatory COVID19 measures. Why? Simple.
Marketing is part science and part art. Some marketers may be trapped by the endless loop of statistics and analytics, some by choice, some by compulsion, and some others by pressure. But how much time and effort is enough, and how much is too much?
Have you met someone who looks just like you? Just like our ideas are not that unique most of the time, despite our own pride. What do we do despite having fierce and similar competition?
What has the specific school of Karate known as Goju-Ryu got to do with marketing?