Award-winning Digital Marketing & PR Agency in Singapore/Asia

Tag: communication

Vatican wall

Sustainable brands, not stunts

A political leader was seen doing something that seemed rather humble. However, my initial admiration for the leader evaporated when I realized it was a stunt for an election campaign.

Japanese temple grounds

Skill and talent trumps mere service

The recent episode on Mad Men rang true in the world of communication and much more, that having skills and talents, developing them for the long haul, are much more important than social skills.

peacemakers

Niceties of language and communication

How often have you seen language akin to “gimme dat” or “i wan tis” in text or email messages these days? How often have you seen proper and formal salutations in correspondence that are congruent with social etiquette?

matchsticks

Obsolete matchsticks and context

Remember Hans Christian Andersen’s short story “The little girl with the matchsticks (Den Lille Pige med Svovlstikkerne)”? Would children of tomorrow still know the context of this story?

porcelain kiln

Skilled potters and effective communication

If you have an important task, such as needing a spokesperson to evangelize your product, or a salesperson to close an important big sale, or a surgeon to operate on a life-threatening ailment, who would you choose?

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