How often have you seen language akin to “gimme dat” or “i wan tis” in text or email messages these days? How often have you seen proper and formal salutations in correspondence that are congruent with social etiquette?
Remember Hans Christian Andersen’s short story “The little girl with the matchsticks (Den Lille Pige med Svovlstikkerne)”? Would children of tomorrow still know the context of this story?
If you have an important task, such as needing a spokesperson to evangelize your product, or a salesperson to close an important big sale, or a surgeon to operate on a life-threatening ailment, who would you choose?