Real life is complex, and very little reality resembles what we read in fairytales or children’s books. Our storytelling should be authentic, realistic, and necessarily congruent with the complexities of life.
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The break-neck speed of acquisitions today rival the heydays of the dotcom era, before the dotcom era crashed. While we dance with many social and mobile media technologies, we must also be prepared for the inevitable.
Some companies hop from one PR agency to another PR agency, blaming one after another about the lackluster PR. However, it is important to understand what PR is and is not, and what PR agencies actually do.
What happens when a bunch of people run amok doing nothing really, and yet fuss over microscopic things that lend no value to a successful event, but hamper its success? What to do to ensure a successful event instead?
Your brand’s reputation is not about the bells and whistles of your products and associated technologies, or the glitzy marketing campaigns. It is much simpler.