Leading Strategy & Communications Agency

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Unlimited revisions and the creative heartache

Recently, there was furore over a couple of companies which pressed for “unlimited revisions” in their creative briefs, which some media published and sparked lots of debate, especially in the creative industry. The good thing was that the companies revised their briefs and took away the “unlimited revisions” clause. Happy ending?

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Met a Doppelgänger? We may not be unique.

Have you met someone who looks just like you? Just like our ideas are not that unique most of the time, despite our own pride. What do we do despite having fierce and similar competition?

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