Leading Strategy & Communications Agency

Tag: campaigns

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Don’t let fake profiles rip off your campaigns

Social media campaigns, especially contests, may sometimes attract users that have no value to your business or brand, and may even reduce visibility to real would-be customers.

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Sustainable brands, not stunts

A political leader was seen doing something that seemed rather humble. However, my initial admiration for the leader evaporated when I realized it was a stunt for an election campaign.

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