Have you encountered occasions when you have to send a bulky physical item to someone, such as a journalist?
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The rise of social media has become epidemic that those who love it, obsess over it relentlessly at the expense of other matters, and those who hate it, shy away religiously. And yet, will social networks replace real human relationships in business? No.
In our organizations or businesses, there will be diverse members on our teams. What kind of people do we have, and who do we need to get ahead in the journey? Decide.
Marketing is part science and part art. Some marketers may be trapped by the endless loop of statistics and analytics, some by choice, some by compulsion, and some others by pressure. But how much time and effort is enough, and how much is too much?