I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time I became a marketer.
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The recent events around the world showed me one thing – some people can make simple things ridiculously complex and ultimately fail, while fewer other people, a select few, are able to make complex things ridiculously simple and succeed. It is simple, just as any coder knows, the more elegantly simple the code, the less vulnerabilities and the faster the execution and results.
If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand?
Remember King Leonidas and his 300 brave Spartans? We too, hope to rally employee productivity, in the midst of the worsening economy and escalating competition. We present some ideas for a more productive team at the workplace.
Skechers has gone against the flow and tide, and opened MORE retail outlets in Singapore (source), despite all the onerous, excessive and unproductive regulatory COVID19 measures. Why? Simple.