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3 Tips to Build a Brand in 2020

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

Seamus Phan, aviation enthusiast, and trainer at flightleaders.com

Tips for small businesses and startups – To expand is to survive

The media is not a pretty place. Whether we read, hear or see something in the media, invariably some gloom and doom news await us, ranging from wars, natural disasters, sanctions, and general shaky or volatile business climates.

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Why every startup needs PR, agency or in-house

There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?

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Increasing your marketing budget to beat your competition yet?

Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?

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It is all about spending advertising dollars

Facebook just announced that its algorithm has gone through (yet another) change, where it pendulums back to its old days of giving more precedence to posts by friends and families, instead of brands and publishers.

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