Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field.
Tag: branding Page 1 of 3
Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.
The media is not a pretty place. Whether we read, hear or see something in the media, invariably some gloom and doom news await us, ranging from wars, natural disasters, sanctions, and general shaky or volatile business climates.
There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?
Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?