Leading Marketing & PR Agency

Tag: branding Page 1 of 3

Tree'sdeeproots businesslongevity

Future of PR in the 21st Century is the Bottom Line

Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field.

sword of the bushi, ninja, samurai

3 Tips to Build a Brand in 2020

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word "Zoom" exclusively for videoconferencing in her post.

plane flying PC

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

Seamus Phan, aviation enthusiast, and trainer at flightleaders.com

Tips for small businesses and startups – To expand is to survive

The media is not a pretty place. Whether we read, hear or see something in the media, invariably some gloom and doom news await us, ranging from wars, natural disasters, sanctions, and general shaky or volatile business climates.

Vatican wall

Why every startup needs PR, agency or in-house

There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?

Soaring above in a hot air balloon

Increasing your marketing budget to beat your competition yet?

Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?

Page 1 of 3

Powered by WordPress & Theme by Anders Norén