The media is not a pretty place. Whether we read, hear or see something in the media, invariably some gloom and doom news await us, ranging from wars, natural disasters, sanctions, and general shaky or volatile business climates.
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There has been incessant talk by some myopic practitioners that startups do not need PR (public relations) at all, much less an agency. However, is that practical, realistic, or beneficial?
Times are bad. And in bad times, marketers do two things, spend more, or spend less. The wise spend more in bad times. Why?
Facebook just announced that its algorithm has gone through (yet another) change, where it pendulums back to its old days of giving more precedence to posts by friends and families, instead of brands and publishers.
There is an ongoing debate about adblocking, and how that could destabilize advertising online. However, is the debate useful or valid?
(Seamus Phan, creative director, contributed this on LinkedIn recently).
I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field.
