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Tag: brand

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3 Tips to Build a Brand in 2020

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.

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Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

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Choosing influencers for social marketing

In the rapidly shifting media landscape, there is an increasing need to create your own content, and propagating that successfully. Influencers are stakeholders who can be a part of your owned media program. How do you choose your influencers?

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Branding and the Art of Truth

In the geopolitical buildup we see in the news lately, one shiny example has emerged – that truth lasts longer as the tool to build a brand, rather than mere oratory skills or even deception.

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Advent of “brand journalism”

The media landscape is blurring, with blogging, social media, and now, “brand journalism”. Just how do we keep up with the changes?

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Do you get design or do you go cheap?

Let’s face it, the best brands in the world, such as the iconic Apple, Nike, Starbucks, Sony, and so on, have iconic designs that are not smashed together randomly nor done cheaply. Their designs are culminated from serious commitment (that also means financial commitment) to human factors, elegance, and simplicity.

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