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Kyoto, Japan

5 Recommendations for building lasting brands through heritage

If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand?

sword of the bushi, ninja, samurai

3 Tips to Build a Brand in 2020

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.

plane flying PC

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

modern smartphone on the palm

Choosing influencers for social marketing

In the rapidly shifting media landscape, there is an increasing need to create your own content, and propagating that successfully. Influencers are stakeholders who can be a part of your owned media program. How do you choose your influencers?

Soaring above in a hot air balloon

Branding and the Art of Truth

In the geopolitical buildup we see in the news lately, one shiny example has emerged – that truth lasts longer as the tool to build a brand, rather than mere oratory skills or even deception.

videography

Advent of “brand journalism”

The media landscape is blurring, with blogging, social media, and now, “brand journalism”. Just how do we keep up with the changes?

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