QR Codes are everywhere. You find them on billboards, posters, shopfronts, websites, magazines, and so on. They are simple to create and simple to use for consumers. So why do marketers need to look beyond… soon?

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.