Award-winning Marketing & B2B/B2C PR Agency in Singapore/Asia

Tag: advertising

Tree's deep roots - business longevity

The Future of PR is the Bottom Line

(Seamus Phan, creative director, contributed this on LinkedIn recently).

I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field.

computer keyboard

Journalism – truth, not flashy gadgets

We are constantly bombarded with information, but we discern what we perceive. What then, is journalism? What is advertising? What is an opinion?

tea cup

Why Public Relations (PR)

Advertising as a marketing vehicle has seen a steady decline through the years, with margins eroded by drastic price-cutting from media owners such as newspapers, TV, radio stations, and especially online media. The reasons are simple – the advertisers have decreasing performance, profit deficits, heavy debt, near bankruptcies, and the last thing on their minds would be to spend more money in advertising.

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