We are constantly bombarded with information, but we discern what we perceive. What then, is journalism? What is advertising? What is an opinion?
Advertising as a marketing vehicle has seen a steady decline through the years, with margins eroded by drastic price-cutting from media owners such as newspapers, TV, radio stations, and especially online media. The reasons are simple – the advertisers have decreasing performance, profit deficits, heavy debt, near bankruptcies, and the last thing on their minds would be to spend more money in advertising.