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4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry

Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed.

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9 observations of what 2017 meant for marketing and going forward in 2018

For me, 2017 was a disruptive and disrupting year. The year was like a long drawn battle where it demanded every ammunition for us, and literally seem to fly by right before our eyes. There are many disruptive changes in the communications industry, and it would be wise to be prepared for the new year. There are some observations and some forward projections that fellow marketers would surely have noticed from their own work. Let me briefly articulate some of them.

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Storytelling from Bobette Buster’s perspective

This is an almost pocket-sized book, and is a quick and easy read. Bobette Buster is a renowned storytelling consultant and lecturer, and shares her personal perspectives into storytelling.

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Digital marketing? It is just the baseline now

Digital is no longer the shining new toy in marketing. It has been around long enough. According to the Ambition Q3 2017 figures, there is a big demand for digital marketing expertise. This shows a maturing industry where digital marketing is creeping downwards, to be the new baseline.

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It is all about spending advertising dollars

Facebook just announced that its algorithm has gone through (yet another) change, where it pendulums back to its old days of giving more precedence to posts by friends and families, instead of brands and publishers.

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Adblocking is changing advertising and helping everyone

There is an ongoing debate about adblocking, and how that could destabilize advertising online. However, is the debate useful or valid?

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