McGallen and Bolden Asia

Award-winning Digital Marketing & PR Agency in Singapore/Asia

Tag: advertising campaigns

Soaring above in a hot air balloon

Want soul at your company? Start at the top

I was reading a short post by a fellow academic, who talked about the “soul” of a company. How then, can a company present a soul to the world?

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

computer keyboard

Optimizing paid, earned and owned media

As strategists and executives continue to hone their media usage from a largely paid media use, to an increasing spread of earned and owned media, what can marketers do to optimize their media spread in the paid, earned and owned spaces?

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

tea cup

Direct Marketing basics

Although above-the-line print and broadcast advertising can be glamorous and remembered, it is the humble direct mail marketing that sometimes brings the profits home. However, direct mail can be a frustrating experience, especially if you are not organized and strategic.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

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