I was reading a short post by a fellow academic, who talked about the “soul” of a company. How then, can a company present a soul to the world?
Tag: advertising campaigns
As strategists and executives continue to hone their media usage from a largely paid media use, to an increasing spread of earned and owned media, what can marketers do to optimize their media spread in the paid, earned and owned spaces?
Although above-the-line print and broadcast advertising can be glamorous and remembered, it is the humble direct mail marketing that sometimes brings the profits home. However, direct mail can be a frustrating experience, especially if you are not organized and strategic.