# McGallen and Bolden PR > strategy + communications --- ## Posts - [Shadow AI, OpenClaw and Mythos are changing Cybersecurity postures as well as Critical PR and Communications](https://mcgallen.com/shadow-ai-openclaw-and-mythos-are-changing-cybersecurity-postures-as-well-as-critical-pr-and-communications/): The C-suite may have invariably fallen for a risky, even “messianic” narrative. For the past few years, artificial intelligence has... - [Why VCs and Investment Firms can Improve their Portfolio Success with a Premier APAC PR Firm](https://mcgallen.com/why-vcs-and-investment-firms-can-improve-their-portfolio-success-with-a-premier-apac-pr-firm/): Venture capital and private equity firms are, at their absolute core, engines of wealth creation. They source raw innovation, infuse... - [Navigating the APAC Matrix: Why a Red Team Approach is Your Path to Sustainable Growth](https://mcgallen.com/navigating-the-apac-matrix-why-a-red-team-approach-is-your-path-to-sustainable-growth/): The Asia Pacific region is a beautiful, monolithic illusion. All too often, Western boardrooms look at a map and see... - [The Disaster of Silence: Why PR Is Your Only Profitable Pipeline in the AI Era](https://mcgallen.com/the-disaster-of-silence-why-pr-is-your-only-profitable-pipeline-in-the-ai-era/): In the corridors of power, fear is a poor advisor. As geopolitical tectonic plates shift and economic indicators flicker like... - [The Triple Threat of Visibility: Why SEO, AEO, and GEO Must Dance Together in the AI Age](https://mcgallen.com/the-triple-threat-of-visibility-why-seo-aeo-and-geo-must-dance-together-in-the-ai-age/): I was recently sitting at a quiet corner of a café in Singapore, and saw a group of young professionals... - [The Strategic Edge: Why Minimalist Typography Beats AI "Art" in Packaging Design](https://mcgallen.com/the-strategic-edge-why-minimalist-typography-beats-ai-art-in-packaging-design/): In boardroom discussions and strategy meetings across the region, I frequently encounter a prevailing—and frankly, dangerous—myth among non-designers. Many well-meaning... - [Why Choose an Independent PR Agency Like McGallen & Bolden Rather Than Large Global Networks in the Asia Pacific?](https://mcgallen.com/choose-independent-pr-agency-mcgallen-bolden-not-large-networks/): The Asia Pacific region is a kaleidoscopic mosaic of twenty-three countries and fourteen major languages. It is a monolith only... - [The Art of Being Heard in an AI-Driven World with Technical SEO & AEO](https://mcgallen.com/the-art-of-being-heard-in-an-ai-driven-world-with-technical-seo-aeo/): In the heady 1990s, when the Internet was a nascent collection of static pages and dial-up tones, I was hand-coding... - [Why Strategic Communication is Your Survival Kit in a Crisis-Filled World](https://mcgallen.com/why-strategic-communication-is-your-survival-kit-in-a-crisis-filled-world/): I passed by some road works recently and noticed a scene that felt like a perfect metaphor for modern business... - [Strategic Communication to Succeed in Turbulent Times](https://mcgallen.com/strategic-communication-succeed-turbulent-times/): The 21st century is a time of rapid technological change, unpredictable geopolitical shifts, and the constant onslaught of the complex... - [How to Get Through the Storm: Why Media Coaching and Crisis Communication Are Your Strategic Bedrock](https://mcgallen.com/how-to-get-through-the-storm-why-media-coaching-and-crisis-communication-are-your-strategic-bedrock/): Organizations operate in a world filled with potential hazards, ranging from unexpected data leaks and cybersecurity breaches to intricate financial... - [Why B2B Communications in APAC costs more and why your CEO must lead it](https://mcgallen.com/why-b2b-communications-in-apac-costs-more-and-why-your-ceo-must-lead-it/): As we navigate the “Asia Century,” where the Asia-Pacific (APAC) region is projected to command 40% of the world’s GDP... - [The 2026 PR and Branding Playbook: Why B2B Businesses Needs to Plan Now, Not in Q1 2026](https://mcgallen.com/the-2026-pr-and-branding-playbook-why-b2b-businesses-needs-to-plan-now-not-in-q1-2026/): If you work in corporate communications or marketing in a high-stakes B2B field like cybersecurity, AI, healthcare, health tech, industrial... - [Beyond PR: Why Internal Communications Are More Critical Than Ever](https://mcgallen.com/beyond-pr-why-internal-communications-critical/): Businesses are facing problems they have never had to deal with before because of global instability, trade wars, and rapid... - [Finding the Best Ways to Measure PR in Asia Pacific](https://mcgallen.com/best-ways-measure-pr-asia-pacific/): We are now entrenched in the 21st century, where public relations (PR) is becoming the front and center of a... - [Why businesses in the APAC region need strategic communications](https://mcgallen.com/business-apac-need-strategic-communications/): Businesses in the Asia Pacific (APAC) region are facing challenges that have never been seen before in today’s fast-changing and... - [Public relations as the main driver of growth for enterprise tech in APAC](https://mcgallen.com/public-relations-main-driver-growth-enterprise-tech-apac/): Enterprise software and hardware vendors are facing a unique challenge in the fast-paced and highly competitive Asia Pacific (APAC) region.... - [NotebookLM-powered podcasts available](https://mcgallen.com/notebooklm-powered-podcasts-available/): We are constantly experimenting with the latest technologies, especially if they relate to communication. One of the tools we have... - [Why PR is Imperative for Cybersecurity Businesses in Asia Pacific](https://mcgallen.com/why-pr-is-imperative-for-cybersecurity-businesses-in-asia-pacific/): Cybersecurity businesses are on the front line, safeguarding our digital identities and critical information in an era defined by escalating... - [Why use PR in APAC if you are an industrial, robotics or automation business?](https://mcgallen.com/why-use-pr-in-apac-if-you-are-an-industrial-robotics-or-automation-business/): The 21st century is undeniably the Asia Century, with the Asia-Pacific region projected to account for a staggering 40% of... - [Why PR is Your Vital Organ for Healthcare and Health Tech Success in APAC](https://mcgallen.com/why-pr-is-your-vital-organ-for-healthcare-and-health-tech-success-in-apac/): The healthcare and health tech sectors are experiencing unprecedented growth and transformation. For clinics, hospitals, and health technology businesses across... - [Why Classic Editor and Themes still work for WordPress Sites](https://mcgallen.com/why-classic-editor-and-themes-still-work-for-wordpress-sites/): When Gutenberg (Block Editor) came about in 2018, I resisted the migration to this blocks paradigm. I have my reasons,... - [McGallen & Bolden helps clients manage strategy and communication shifts in APAC due to global crises and AI](https://mcgallen.com/mcgallen-bolden-strategy-communication-asia-pacific/): Since a few years ago, because of the seismic global geopolitical and post-pandemic changes, as well as how artificial intelligence... - [How PR propels your sales and marketing](https://mcgallen.com/pr-propels-sales-marketing/): Imagine you have a fantastic product. And you have a limited marketing budget that would impede your foray or penetration... - [Contextual translation for successful communication and expansion in Asia](https://mcgallen.com/contextual-translation-successful-communication-expansion-asia/): Recently, the honorable Wang Yi, foreign minister of the People’s Republic of China, quoted some short verses from one of... - [How to beat the competition in Asia with PR and marketing](https://mcgallen.com/beat-competition-asia-pr-marketing/): Asia is “hot,” with unicorns and many exciting startups and innovations flourishing in the scene. And yet, according to some... - [Thank you IndieReader for reviewing our "Tough Times Great PR" book!](https://mcgallen.com/thanks-indiereader-review-tough-times-great-pr-book/): We have received an online review from one of the leading book sites, IndieReader, on our book “Tough Times Great... - [7 Best Practices of Crisis Management And Communication](https://mcgallen.com/7-best-practices-crisis-management-and-communication/): Crises are plaguing many organizations today, including governments, corporations, institutions, non-profits, smaller entities, and even individuals. - [5 Ways to earn media coverage for businesses in highly regulated industries such as healthcare](https://mcgallen.com/5-ways-earn-media-coverage-highly-regulated-industries-healthcare/): If you are in the hospital, clinic, media equipment, or health supplements business, you know that the challenging economic climate... - [PR and marketing - role of journalists and influencers](https://mcgallen.com/pr-and-marketing-role-of-journalists-and-influencers/): Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. - [OCEP Marketing Model (Owned, Communal, Earned & Paid Media)](https://mcgallen.com/ocep-marketing-model-owned-communal-earned-paid-media/): We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding... - [5 tips I learned from the military to succeed as a communicator](https://mcgallen.com/5-tips-military-success-communication/): I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of... - [Are you still lagging behind with "just in time" PR and marketing?](https://mcgallen.com/are-you-still-lagging-behind-with-just-in-time-pr-and-marketing/): Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in... - [Want to profit from Asia Pacific and LATAM markets?](https://mcgallen.com/want-to-profit-from-asia-pacific-and-latam-markets/): You want to profit from the 4. 5 billion people in Asia Pacific, with 23 countries and more than 14... - [Investing in Singapore: Unlocking AI and Tech Opportunities through B2B Public Relations](https://mcgallen.com/investing-in-singapore-unlocking-ai-and-tech-opportunities-through-b2b-public-relations/): Investing in Singapore for AI and tech companies through B2B public relations is highly advantageous due to Singapore’s position as... - [Securing Asia: How Cybersecurity Companies are Dominating the Market with B2B Public Relations](https://mcgallen.com/securing-asia-cybersecurity-companies-dominating-the-market-b2b-public-relations/): The Asia-Pacific region has become a hotbed for cyber incidents, as investments into cybersecurity may not be as deep and... - [Successful B2B PR in Asia Pacific for industrial companies takes more than just a news release](https://mcgallen.com/successful-b2b-pr-in-asia-pacific-for-industrial-companies-singapore/): Business-to-business (B2B) public relations (PR) is an indispensable tool for industrial companies in the Asia Pacific region, as it plays... - [5 keys to unlocking a successful collaboration with your PR agency](https://mcgallen.com/5-keys-successful-collaboration-pr-agency/): So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and... - [Pilot and leadership transformation in the age of AI](https://mcgallen.com/pilot-and-leadership-transformation-in-the-age-of-ai/): Our CTO Seamus Phan presented a session at the prestigious Asia Pacific Airline Training Symposium (APATS) 2023 in Singapore, under... - [McGallen & Bolden integrates AI with its own knowledge management systems](https://mcgallen.com/mcgallen-bolden-integrates-ai-with-its-own-knowledge-management-systems/): The AI wave is already causing a rift between those who bravely adopt it, and those who shy away from... - [Top 5 PR strategies your business can win against competition large and small](https://mcgallen.com/top-5-pr-strategies-your-business-can-win-against-competition/): What are the 5 top public relations strategies that can give your business a competitive edge against the giants and... - [Announcement - separate Crisis Communication coaching program](https://mcgallen.com/announcement-separate-crisis-communication-coaching-program/): Our Media Coaching programs included crisis communication and basic crisis management modules. But with the increasing sophistication of crisis communication,... - [“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan](https://mcgallen.com/tough-times-great-pr-book-building-brands-gaining-publicity-turbulent-world/): Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a... - [Leading aviation training symposium returns to Singapore in August 2023](https://mcgallen.com/leading-aviation-training-symposium-returns-to-singapore-in-august-2023/): Aviators and aviation professionals, mark your calendar for the return of the physical event of APATS 2023 (Asia Pacific Airline... - [FeedSpot Top Singapore Blogs](https://mcgallen.com/feedspot-top-singapore-blogs/): We are privileged to be featured as one of the Top Singapore Blogs on a leading aggregator, FeedSpot. Thank you! - [Employer branding through public relations](https://mcgallen.com/employer-branding-through-public-relations/): We hear of layoffs in the thousands or tens of thousands from many big tech and other companies worldwide. Before... - [4 tips of AI prompt engineering for public relations](https://mcgallen.com/ai-prompt-engineering-for-public-relations/): Some businesses are predicting hundreds of millions of jobs will be lost with the advent of artificial intelligence (AI) such... - [8 recommendations for building your own in-house studio for audio and video](https://mcgallen.com/8-recommendations-building-studio-audio-video/): The digital communications age is entrenched, with the advent of YouTube, TikTok, Instagram, Soundcloud, Spotify, and more. While the mainstream... - [The 5 Cs of speechwriting for the C-suite](https://mcgallen.com/the-5-cs-of-speechwriting-for-the-c-suite/): Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that... - [Quick checklist to see if your business is ready for PR in APAC](https://mcgallen.com/quick-checklist-to-see-if-your-business-is-ready-for-pr-in-apac/): So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.... - [When tech goes dark, the show must go on](https://mcgallen.com/when-tech-goes-dark-the-show-must-go-on/): What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans... - [Don't try to bury bad news on a Friday](https://mcgallen.com/crisis-preparedness-and-friday-bad-news/): There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that... - [Authentic social media to the rescue in a crisis](https://mcgallen.com/authentic-social-media-to-the-rescue-in-a-crisis/): You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and... - [Drilling down deeper into PR measurement for the 21st century](https://mcgallen.com/drilling-down-deeper-pr-measurement-21st-century/): Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. - [4 key steps to great PR in a recession](https://mcgallen.com/4-key-steps-to-great-pr-in-a-recession/): The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into... - [3 critical tips for spokespersons](https://mcgallen.com/3-critical-tips-for-spokespersons/): I have been in public relations for the last 30 odd years, and I have seen my fair share of... - [Listen to our podcasts](https://mcgallen.com/listen-to-our-podcasts/): Our video content is repurposed into podcasts progressively, and some of the currently converted video content are now available at... - [Communications and human resources - synergy and separate](https://mcgallen.com/communications-and-human-resources-synergy-and-separate/): Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations,... - [Engage your PR at the C-suite level](https://mcgallen.com/engage-public-relations-at-csuite-level/): Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising,... - [Free messaging and collaboration software?](https://mcgallen.com/free-messaging-collaboration-software/): During the pandemic years, businesses and people had to be operating from homes, from all corners of the world, to... - [Media coaching primer - an introduction](https://mcgallen.com/media-coaching-primer-an-introduction/): This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our... - [Video hosting for businesses - our journey](https://mcgallen.com/video-hosting-business-journey/): Video is an integral part of content today. Video is arguably the predominant content on mobiles today, as more people... - [6 Reasons Why PR is the best way to build brands and win customers](https://mcgallen.com/6-reasons-pr-build-brands-win-customers/): Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT... - [What Wordle can inspire us to do in marketing and PR](https://mcgallen.com/what-wordle-inspire-marketing-pr/): Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio... - [5-prong CELLS™ approach to successful Asia Pacific market entry](https://mcgallen.com/5-prong-cells-approach-successful-asia-pacific-market-entry/): If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing... - [6 tips on how to have more productive meetings](https://mcgallen.com/6-tips-more-productive-meetings/): First off, I generally dislike meetings. Meetings mostly end up being unproductive. I get things done, fast. And the fastest... - [3 Public Relations (PR) Recommendations in 2023](https://mcgallen.com/public-relations-pr-recommendations-2023/): The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not... - [4 tips for lead generation that don't turn prospects off](https://mcgallen.com/4-tips-lead-generation-dont-turn-prospects-off/): I received this hilarious email today (among hundreds), touting some service I would never use, from a person I never... - [4 Tips to succeed in cookieless marketing](https://mcgallen.com/4-tips-succeed-cookieless-marketing/): The keyword is: FIRST, or first-party data. Do you own your data and platform? - [Reengineering a company - the 4 essentials](https://mcgallen.com/reengineering-a-company-the-4-essentials/): What happens when a business needs to change, drastically? What then, are the ways to deal with making such a... - [5 tips for smart bootstrapping for entrepreneurship and survival](https://mcgallen.com/5-tips-smart-bootstrapping-entrepreneurship-survival/): I have said this eons ago. If your business needs to bleed money like a waterfall and rely ONLY on... - [Old brands - 7 Tips on keeping a brand going](https://mcgallen.com/old-brands-7-tips-keeping-brand-going/): I love old brands, just as I love old eateries in the streets of Taipei and Kyoto. To me, a... - [6 tips on writing News Releases that work](https://mcgallen.com/6-tips-on-writing-news-releases-that-work/): Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one... - [5 Tips on working with Asia Pacific Media](https://mcgallen.com/5-tips-on-working-with-asia-pacific-media/): If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to... - [Future of Marketing may not be about personalization](https://mcgallen.com/future-of-marketing-may-not-be-about-personalization/): I have a special love for making things work and then selling them. My first entrepreneurship journey began when I... - [Communication – Cultural sensitivity and subtlety](https://mcgallen.com/communication-cultural-sensitivity-and-subtlety/): Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories.... - [Leadership – SWOT first, then go](https://mcgallen.com/leadership-swot-first-then-go/): The basics of management are often supplanted by “sexier” jargon, ideologies, or fads, especially in the 21st century. However, are... - [7 Smart and Wise Ways to Achieve Successful Simplicity](https://mcgallen.com/7-smart-and-wise-ways-to-achieve-successful-simplicity/): The recent events around the world showed me one thing – some people can make simple things ridiculously complex and... - [5 Recommendations for building lasting brands through heritage](https://mcgallen.com/5-recommendations-for-building-lasting-brands-through-heritage/): If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s... - [Speak directly and simply for impact – avoid double negatives](https://mcgallen.com/speak-directly-and-simply-for-impact-avoid-double-negatives/): All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning... - [PR & Crisis 101 – 6 Tips on Handling Difficult Questions](https://mcgallen.com/pr-crisis-101-6-tips-on-handling-difficult-questions/): Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may... - [Theoretical Physics and the art of crisis management](https://mcgallen.com/theoretical-physics-and-the-art-of-crisis-management/): When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory... - [Future of PR in the 21st Century is the Bottom Line](https://mcgallen.com/future-of-pr-in-the-21st-century-is-the-bottom-line/): Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations... - [Briefly: FEO before SEO – Website optimization for profit](https://mcgallen.com/briefly-feo-before-seo-website-optimization-for-profit/): Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet... - [McGallen & Bolden wins International Bronze Stevie 2020 for PR Awards category](https://mcgallen.com/mcgallen-bolden-wins-international-bronze-stevie-2020-for-pr-awards-category/): Singapore, September 10, 2020 – McGallen & Bolden Group was named the winner of a Bronze Stevie® Award in the... - [McGallen & Bolden wins Bronze Stevie® for 2020 Most Innovative PR Agency of the Year](https://mcgallen.com/mcgallen-bolden-wins-bronze-stevie-for-2020-most-innovative-pr-agency-of-the-year/): We have won another Bronze Stevie® in the Asia Pacific Stevie® Awards in 2020, for Most Innovative PR Agency of... - [3 Tips to Build a Brand in 2020](https://mcgallen.com/3-tips-to-build-a-brand-in-2020/): Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively... - [Crisis Communication in Brief – 2020](https://mcgallen.com/crisis-communication-in-brief-2020/): Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches... - [4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry](https://mcgallen.com/4-critical-tips-for-marketers-in-2020-facing-a-deep-decline-of-the-influencer-industry/): Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury,... - [Are you feeling let down by your media monitoring service?](https://mcgallen.com/are-you-feeling-let-down-by-your-media-monitoring-service/): These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success... - [Should you only hunt for a PR agency when a crisis hits you?](https://mcgallen.com/should-you-only-hunt-for-a-pr-agency-when-a-crisis-hits-you/): In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender,... - [McGallen & Bolden Group Wins Bronze Stevie® Award in 2019 International Business Awards®](https://mcgallen.com/mcgallen-bolden-group-wins-bronze-stevie-award-in-2019-international-business-awards/): McGallen & Bolden Group Wins Bronze Stevie® Award in 2019 International Business Awards® for PR Agency of the Year for... - [McGallen & Bolden Group Wins Bronze in 2019 Asia-Pacific Stevie Awards for “Most Innovative PR Agency of the Year”](https://mcgallen.com/mcgallen-bolden-group-wins-bronze-in-2019-asia-pacific-stevie-awards-for-most-innovative-pr-agency-of-the-year/): Singapore, April 22, 2019 – McGallen & Bolden Group (https://mcgallen. com) was named the winner of the Bronze Stevie® Award... - [Generation flux – From full-time to hybrid staffing models](https://mcgallen.com/generation-flux-from-full-time-to-hybrid-staffing-models/): Some young friends started hunting for jobs after graduation, and noticed that there seem to be more and more part-time... - [2 Leadership Secrets from the Flight Deck](https://mcgallen.com/2-leadership-secrets-from-the-flight-deck/): Have you noticed how frequently “accidents” occur on local highways? There are at least two reasons why – or the... - [McGallen & Bolden Group Wins Bronze Stevie® Award in 2018 International Business Awards®](https://mcgallen.com/mcgallen-bolden-group-wins-bronze-stevie-award-in-2018-international-business-awards/): McGallen & Bolden Group Wins Bronze Stevie® Award in 2018 International Business Awards® for PR Agency of the Year for... - [You want to be a real leader? Simulate everything until you master all](https://mcgallen.com/you-want-to-be-a-real-leader-simulate-everything-until-you-master-all/): One of the hallmarks of leadership is to have immersive experiences that you can relate to personally, and then nuancing... - [Most Innovative PR Agency of the Year 2018 (Bronze Stevie)](https://mcgallen.com/most-innovative-pr-agency-of-the-year-2018-bronze-stevie/): McGallen & Bolden wins Bronze STEVIE® Award in 2018 Asia-Pacific Stevie Awards for “Most Innovative PR Agency of the Year... - [Leadership secrets from the cockpit and ancient Asian philosophies](https://mcgallen.com/leadership-secrets-from-the-cockpit-and-ancient-asian-philosophies/): Why should leaders start looking beyond new Western management thought and the singular and often quoted Art of War? Can... --- ## Pages - [oops](https://mcgallen.com/oops/): Oops! Wrong turn? 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Work with McGallen & Bolden Group for your Asia Pacific growth today. - [media coaching and crisis communication for C-suite](https://mcgallen.com/coaching/): McGallen & Bolden Group provides Media Coaching and Crisis Communication for C-suite since the 1990s, as well as leadership, sales & brand transformation. - [effective marketing campaigns with the leading PR agency in Asia](https://mcgallen.com/marketing/): McGallen & Bolden is a pioneer digital marketing, SEO, social media, LinkedIn and AI firm serving B2B and B2C brands worldwide. - [top Asia PR agency helping diverse clients succeed](https://mcgallennet.mbmx2.com/clients/): McGallen & Bolden has served multinational, Fortune 500, startups, etc, in various industries from tech, industrial, to healthcare. - [top cybersecurity PR agency in Asia](https://mcgallennet.mbmx2.com/clients/clients-cybersecurity/): McGallen & Bolden Group has served cybersecurity clients since 1996, when commercial Internet became available in Asia. - [top healthcare & health tech PR agency in Asia](https://mcgallennet.mbmx2.com/clients/clients-healthcare/): McGallen & Bolden Group has served healthcare (hospitals and clinics), medical facilities and labs, pharmaceutical, healhtech and supplements clients for decades. - [top B2B & industrial PR agency in Asia](https://mcgallennet.mbmx2.com/clients/clients-industrial-b2b/): McGallen & Bolden Group has served clients in industrial safety, industrial engineering, manufacturing, and more. - [leading FMCG & B2C PR agency in Asia](https://mcgallennet.mbmx2.com/clients/clients-consumer-b2c/): McGallen & Bolden Group, while being a B2B PR agency, has also successfully built and served FMCG clients in diverse spaces. - [leading fashion & luxury PR agency in Asia](https://mcgallennet.mbmx2.com/clients/clients-fashion-luxury/): McGallen & Bolden Group has served clients in fashion, footwear, luxury products such as fashion, audio visual equipment, and more. - [leading food & hospitality PR agency in Asia](https://mcgallennet.mbmx2.com/clients/clients-food-hospitality/): McGallen & Bolden Group has served clients in food and beverage, hospitality and related industries. - [leading non-profit PR agency in Asia](https://mcgallennet.mbmx2.com/clients/clients-government-nonprofits/): McGallen & Bolden Group has served government and non-profit clients (NPO) since the 1990s, from communication, coaching, to technology (web and devops). - [leading PR agency in Asia (full list of case studies)](https://mcgallen.com/clients/clients-all-client-successes/): McGallen & Bolden Group maintains an extended list of case studies and client successes in one page - [books by the leading Asia PR agency](https://mcgallen.com/books/): McGallen & Bolden principal consultants have global communication consulting experience, and published books in PR, marketing, branding, and technology. - [award-winning PR in Asia and news updates](https://mcgallen.com/awards-news/): McGallen & Bolden Group is a leading award-winning strategy, digital marketing, crisis communication, and PR agency in Asia Pacific. - [engage the top PR agency and succeed in Asia Pacific today!](https://mcgallen.com/contact/): Work with a pioneering expert team at McGallen & Bolden Group in PR, digital marketing, strategy & crisis communication today! - [about the leading Asia Pacific PR agency in Singapore](https://mcgallen.com/firm/): McGallen & Bolden: Internet, digital PR, digital marketing, crisis communication, and media coaching for B2B and B2C clients since 1991 from Singapore. --- # # Detailed Content ## Posts - Published: 2026-05-21 - Modified: 2026-05-21 - URL: https://mcgallen.com/shadow-ai-openclaw-and-mythos-are-changing-cybersecurity-postures-as-well-as-critical-pr-and-communications/ - Categories: Insights, Marketing The C-suite may have invariably fallen for a risky, even "messianic" narrative. For the past few years, artificial intelligence has been sold not merely as software or tools but "deified" as a corporate savior, allegedly capable of slashing overheads, automating decisions, accelerating productivity, and even laying off employees. Boards from Singapore to Sydney have rushed to mandate its adoption, terrified of being left behind. But a harsh reality check is sweeping across the Asia-Pacific region. AI is not a savior. It is a mirror of its makers who are ordinary human beings (and still are). And like all human creations, it is inherently flawed, prone to unpredictable failure, with embedded biases and prejudices, and could possibly be weaponized by adversaries faster than it can be secured. Across APAC, the fastest-growing and most digitally concentrated market in the world, the compounding risks of agentic AI, Shadow AI, and catastrophic software dependencies are creating a new breed of operational crisis. Cybersecurity defenses are no longer enough. When an AI deployment goes sideways, it triggers a cascading reputational disaster. This is why forward-thinking enterprises are rapidly realizing that the most critical asset to put on immediate retainer isn't just an external technical team but a highly experienced, tech-savvy PR and crisis communications firm deeply rooted in the region. The Productivity Myth? The underlying promise of the AI boom—that it drastically improves business efficiency—is showing severe fractures. Academics and industry analysts have begun pointing out that automating complex human workflows often introduces "algorithmic friction"... --- - Published: 2026-05-21 - Modified: 2026-05-21 - URL: https://mcgallen.com/why-vcs-and-investment-firms-can-improve-their-portfolio-success-with-a-premier-apac-pr-firm/ - Categories: Insights, Marketing Venture capital and private equity firms are, at their absolute core, engines of wealth creation. They source raw innovation, infuse it with programmatic capital, and expect a predictable metamorphosis into enterprise gold. Yet, when Western or hemispheric investment houses attempt to scale their high-growth portfolio companies into the Asia Pacific (APAC) region, the machinery often grinds to a devastating halt. The primary culprit? A fatal combination of cultural myopia and an irrational over-reliance on digital-only lead-generation marketing dashboards. (more... ) --- - Published: 2026-05-18 - Modified: 2026-05-18 - URL: https://mcgallen.com/navigating-the-apac-matrix-why-a-red-team-approach-is-your-path-to-sustainable-growth/ - Categories: Insights, Leadership The Asia Pacific region is a beautiful, monolithic illusion. All too often, Western boardrooms look at a map and see a massive, uniform market of billions ripe for commercial consumption. But step onto the physical ground in Singapore, Jakarta, Taipei, or Bangkok, and that corporate illusion instantly shatters into a rich, complex matrix of over 23 countries, dozens of distinct languages, and thousands of localized subcultures. If you attempt to enter or scale within this dynamic territory using a standard Western go-to-market (GTM) playbook and a superficial "Google translate" approach, you are flying blindly into severe, unrecoverable turbulence. (more... ) --- - Published: 2026-05-14 - Modified: 2026-05-14 - URL: https://mcgallen.com/the-disaster-of-silence-why-pr-is-your-only-profitable-pipeline-in-the-ai-era/ - Categories: Insights, Marketing In the corridors of power, fear is a poor advisor. As geopolitical tectonic plates shift and economic indicators flicker like a dying candle, a familiar, "unenlightened" pattern emerges in the C-suite. CEOs, gripped by a siege mentality, reach for the scalpel to excise what they perceive as "discretionary" costs. Public relations and marketing are almost always the first on the altar. (more... ) --- - Published: 2026-05-07 - Modified: 2026-05-07 - URL: https://mcgallen.com/the-triple-threat-of-visibility-why-seo-aeo-and-geo-must-dance-together-in-the-ai-age/ - Categories: Insights, Technology I was recently sitting at a quiet corner of a café in Singapore, and saw a group of young professionals next to me. One was typing furiously into a search bar, another was whispering a question to their smartwatch, and a third was looking at a neatly summarized paragraph of text that seemed to have been written just for them by an AI. (more... ) --- - Published: 2026-05-06 - Modified: 2026-05-06 - URL: https://mcgallen.com/the-strategic-edge-why-minimalist-typography-beats-ai-art-in-packaging-design/ - Categories: Insights, Marketing In boardroom discussions and strategy meetings across the region, I frequently encounter a prevailing—and frankly, dangerous—myth among non-designers. Many well-meaning clients, founders, and even seasoned executives have somehow convinced themselves that graphic and packaging design is "easy. " In the age of generative AI, the refrain from the C-suite is almost predictable: "Why pay a design agency when we can just prompt an AI to create our packaging? " (more... ) --- - Published: 2026-04-17 - Modified: 2026-04-17 - URL: https://mcgallen.com/choose-independent-pr-agency-mcgallen-bolden-not-large-networks/ - Categories: Insights, Marketing The Asia Pacific region is a kaleidoscopic mosaic of twenty-three countries and fourteen major languages. It is a monolith only to those who have never actually tried to sell anything here. If you approach this vast, diverse market with a "one-size-fits-all" global template designed in an office in New York or London, you aren't just being optimistic; you are likely setting yourself up for an expensive, quiet failure. (more... ) --- - Published: 2026-04-15 - Modified: 2026-04-15 - URL: https://mcgallen.com/the-art-of-being-heard-in-an-ai-driven-world-with-technical-seo-aeo/ - Categories: Insights, Technology In the heady 1990s, when the Internet was a nascent collection of static pages and dial-up tones, I was hand-coding websites line by line. Back then, the goal was simple: exist. But today, in a century defined by supercomputing in our pockets and AI that speaks back to us, merely "existing" is a recipe for oblivion. (more... ) --- - Published: 2026-03-17 - Modified: 2026-03-17 - URL: https://mcgallen.com/why-strategic-communication-is-your-survival-kit-in-a-crisis-filled-world/ - Categories: Insights, Marketing I passed by some road works recently and noticed a scene that felt like a perfect metaphor for modern business strategy. There were temporary barriers lined up, supposedly to protect the site and guide traffic. To keep them from toppling over, someone had weighed them down with makeshift small cement blocks. (more... ) --- - Published: 2026-03-03 - Modified: 2026-03-03 - URL: https://mcgallen.com/strategic-communication-succeed-turbulent-times/ - Categories: Insights, Marketing The 21st century is a time of rapid technological change, unpredictable geopolitical shifts, and the constant onslaught of the complex digital world. It is a time that is both constantly unstable and yet full of business potential. Organizations that do business in the Asia-Pacific (APAC) region need more than just spending money on digital or offline ads to deal with this complexity. You need a smart, integrated way to communicate and lead. (more... ) --- - Published: 2026-03-02 - Modified: 2026-03-02 - URL: https://mcgallen.com/how-to-get-through-the-storm-why-media-coaching-and-crisis-communication-are-your-strategic-bedrock/ - Categories: Insights, Marketing Organizations operate in a world filled with potential hazards, ranging from unexpected data leaks and cybersecurity breaches to intricate financial scandals and political errors. Smartphones and social media make it possible for any event to go "viral" in minutes, turning even the smallest problem into a huge disaster. (more... ) --- - Published: 2025-12-09 - Modified: 2025-12-09 - URL: https://mcgallen.com/why-b2b-communications-in-apac-costs-more-and-why-your-ceo-must-lead-it/ - Categories: Insights, Marketing As we navigate the "Asia Century," where the Asia-Pacific (APAC) region is projected to command 40% of the world's GDP by 2040, many business leaders often ask me why their PR and communication retainers cost more than what their B2C counterparts pay. Many of these businesses are in the "serious tech" space, such as AI, cybersecurity, robotics, and industrial automation, certainly not consumer businesses such as restaurants, smartphones, or headsets. With nearly four decades of experience in strategic communications and branding, and as a pioneer in the APAC tech and communications space, I present the stark reality of why B2B communications requires a premium, a retainer, and the direct attention of your C-suite. FAQ: Why do B2B retainer programs cost more than B2C in APAC? The short answer is that you need a "surgeon" to do the job. Imagine this: would you prefer to entrust your heart surgery to a qualified and deeply experienced heart surgeon who can ensure your successful recovery, or would you choose to have it performed by someone less qualified? B2C PR often benefits from "mass appeal. " It is relatively easy for even a junior practitioner to pitch the latest branded smartphone or lifestyle gadget. The media "gets" it instantly, and the public wants to read about it. The barrier to entry for the story is low. B2B presents a unique challenge. We are dealing with esoteric, highly technical, and "vertical" subjects such as enterprise software, cybersecurity, AI (artificial intelligence), industrial robotics, supply chain automation,... --- - Published: 2025-12-02 - Modified: 2025-12-02 - URL: https://mcgallen.com/the-2026-pr-and-branding-playbook-why-b2b-businesses-needs-to-plan-now-not-in-q1-2026/ - Categories: Insights, Marketing If you work in corporate communications or marketing in a high-stakes B2B field like cybersecurity, AI, healthcare, health tech, industrial automation, or robotics, the worst thing you can do right now is think you have until January 2026 to plan your public relations (PR) and branding strategy and programs. (more... ) --- - Published: 2025-08-11 - Modified: 2025-08-11 - URL: https://mcgallen.com/beyond-pr-why-internal-communications-critical/ - Categories: Insights, Leadership Businesses are facing problems they have never had to deal with before because of global instability, trade wars, and rapid changes in technology like AI. When these outside pressures become too much, companies often take extreme steps, like mass layoffs, which can hurt employee morale. (more... ) --- - Published: 2025-08-11 - Modified: 2025-08-11 - URL: https://mcgallen.com/best-ways-measure-pr-asia-pacific/ - Categories: Insights, Marketing We are now entrenched in the 21st century, where public relations (PR) is becoming the front and center of a brand's voice and is a C-suite retained activity. And to really know just how effective your PR strategy and program are, you need to measure the coverage well. (more... ) --- - Published: 2025-08-06 - Modified: 2025-08-06 - URL: https://mcgallen.com/business-apac-need-strategic-communications/ - Categories: Insights, Leadership Businesses in the Asia Pacific (APAC) region are facing challenges that have never been seen before in today's fast-changing and often unstable world. With changes in geopolitics, trade wars, and the quick rise of AI, the need for a strong and proactive communication plan has never been greater. The days when a simple marketing plan was all you needed are over. Today, success depends on a complex, all-encompassing method called "strategic communications. " (more... ) --- - Published: 2025-08-06 - Modified: 2025-08-06 - URL: https://mcgallen.com/public-relations-main-driver-growth-enterprise-tech-apac/ - Categories: Insights, Marketing Enterprise software and hardware vendors are facing a unique challenge in the fast-paced and highly competitive Asia Pacific (APAC) region. These days, the media is heavily focusing on technologies like artificial intelligence (AI), and even governments are following suit. (more... ) --- - Published: 2025-07-26 - Modified: 2025-07-26 - URL: https://mcgallen.com/notebooklm-powered-podcasts-available/ - Categories: Insights, Marketing We are constantly experimenting with the latest technologies, especially if they relate to communication. One of the tools we have experimented with is Google's NotebookLM. Although it is more of a self-paced learning tool that behaves like an AI RAG bot, it is also great at taking our content and information sources and converting them into an engaging virtual conversation between virtual hosts. Even though it's still in the experimental stage and not yet ready for commercial use, it's quite intriguing. Here are some samples for your listening. (more... ) --- - Published: 2025-07-24 - Modified: 2025-07-24 - URL: https://mcgallen.com/why-pr-is-imperative-for-cybersecurity-businesses-in-asia-pacific/ - Categories: Insights, Marketing Cybersecurity businesses are on the front line, safeguarding our digital identities and critical information in an era defined by escalating cyber threats and a rapidly evolving digital landscape shaped by AI. Yet, simply having cutting-edge technology is not enough. To truly thrive, extend influence, and inspire customer conversion, cybersecurity firms must master the art of public relations (PR), especially within the dynamic and diverse Asia Pacific (APAC) region. (more... ) --- - Published: 2025-07-23 - Modified: 2025-07-23 - URL: https://mcgallen.com/why-use-pr-in-apac-if-you-are-an-industrial-robotics-or-automation-business/ - Categories: Insights, Marketing The 21st century is undeniably the Asia Century, with the Asia-Pacific region projected to account for a staggering 40% of the world's GDP by 2040. For CMOs in industrial automation, industrial safety, robotics, and engineering across America and Europe, this presents an unparalleled opportunity for growth. However, simply extending Western marketing strategies to this diverse and dynamic region won't cut it. To truly thrive and capture significant mindshare, an astute approach to public relations (PR) is not just beneficial, it’s essential. And when it comes to a tried-and-proven partner to lead your Asia Pacific PR efforts, McGallen & Bolden in Singapore stands ready. (more... ) --- - Published: 2025-07-23 - Modified: 2025-07-23 - URL: https://mcgallen.com/why-pr-is-your-vital-organ-for-healthcare-and-health-tech-success-in-apac/ - Categories: Insights, Marketing The healthcare and health tech sectors are experiencing unprecedented growth and transformation. For clinics, hospitals, and health technology businesses across Singapore, ASEAN, America, and Europe, the Asia Pacific region presents a monumental opportunity. This diverse and rapidly expanding market, poised to account for 40% of global GDP by 2040, is ripe for innovation and expansion. However, simply implementing Western marketing strategies won't suffice. To genuinely connect with audiences, build trust, and attract patients and customers, public relations (PR) must be your primary marketing tool. McGallen & Bolden in Singapore is a highly reliable partner for navigating the complex dynamics of Asia Pacific PR. (more... ) --- - Published: 2025-07-18 - Modified: 2025-07-18 - URL: https://mcgallen.com/why-classic-editor-and-themes-still-work-for-wordpress-sites/ - Categories: Insights, Technology When Gutenberg (Block Editor) came about in 2018, I resisted the migration to this blocks paradigm. I have my reasons, and I will remain committed to authoring and maintaining WordPress sites with the Classic Editor. (more... ) --- - Published: 2025-06-26 - Modified: 2025-06-26 - URL: https://mcgallen.com/mcgallen-bolden-strategy-communication-asia-pacific/ - Categories: Insights, Marketing Since a few years ago, because of the seismic global geopolitical and post-pandemic changes, as well as how artificial intelligence (AI) has wrestled control and narratives from entities large and small, from search engines, governments, multinational corporations, emerging enterprises, and individuals, we have helped clients transform, adapt, and succeed even in these difficult times. We take business strategy consulting, public relations (PR), marketing, branding, and the use of technology (including AI, e-commerce, cybersecurity, website development, and video and audio production) and integrate them all to help clients grow and profit in the greater Asia Pacific region. Here is a longer version of a news release we distributed to various media, with more details on how we can help international and domestic clients succeed in the Asia Pacific. (more... ) --- - Published: 2025-06-06 - Modified: 2025-06-26 - URL: https://mcgallen.com/pr-propels-sales-marketing/ - Categories: Insights, Marketing Imagine you have a fantastic product. And you have a limited marketing budget that would impede your foray or penetration into a competitive market. Your competitors are advertising aggressively in offline and online channels in different regions and markets. Additionally, competitors are receiving media mentions across broadcast, print, and online platforms. How do you compete and succeed? (more... ) --- - Published: 2025-02-18 - Modified: 2025-02-18 - URL: https://mcgallen.com/contextual-translation-successful-communication-expansion-asia/ - Categories: Insights, Marketing Recently, the honorable Wang Yi, foreign minister of the People's Republic of China, quoted some short verses from one of the martial arts classics, "Yi Tian Tu Long Ji (倚天屠龍記)," from renowned author Jin Yong (金庸), and it went viral even for the AI arena because he mentioned DeepSeek as a possible translation tool for such verses. So, as communicators, what should we know about translation, and how serious should we be when it comes to translating between languages? Can we rely on AI? (more... ) --- - Published: 2025-01-24 - Modified: 2025-01-24 - URL: https://mcgallen.com/beat-competition-asia-pr-marketing/ - Categories: Insights, Marketing Asia is "hot," with unicorns and many exciting startups and innovations flourishing in the scene. And yet, according to some data, 30% of startups in places such as Singapore fail within 5 years, and many startups in Asia tend to fail compared to the global stage. Costs and capital aside, what are the reasons for failure, and how can businesses in Asia thrive? (more... ) --- - Published: 2025-01-21 - Modified: 2025-01-23 - URL: https://mcgallen.com/thanks-indiereader-review-tough-times-great-pr-book/ - Categories: Insights, Marketing We have received an online review from one of the leading book sites, IndieReader, on our book "Tough Times Great PR. " We greatly appreciate your kind words! The book has been a labor of love throughout the pandemic and post-pandemic, helping clients survive and succeed through difficult times with public relations (PR), marketing, and branding. (more... ) --- - Published: 2024-08-15 - Modified: 2024-08-15 - URL: https://mcgallen.com/7-best-practices-crisis-management-and-communication/ - Categories: Insights, Leadership Crises are plaguing many organizations today, including governments, corporations, institutions, non-profits, smaller entities, and even individuals. (more... ) --- - Published: 2024-06-07 - Modified: 2024-07-24 - URL: https://mcgallen.com/5-ways-earn-media-coverage-highly-regulated-industries-healthcare/ - Categories: Insights, Marketing If you are in the hospital, clinic, media equipment, or health supplements business, you know that the challenging economic climate can dampen your journey forward. And yet, there are many regulatory frameworks to confine how and what you can communicate with the public, whether in marketing, advertising, or public relations (PR). How, then, can you earn media mileage consistently while staying straight and narrow within these confines? Let us share our insights from decades of consulting for all these businesses. (more... ) --- - Published: 2024-04-12 - Modified: 2024-07-16 - URL: https://mcgallen.com/pr-and-marketing-role-of-journalists-and-influencers/ - Categories: Insights, Marketing Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. (more... ) --- - Published: 2024-02-15 - Modified: 2024-07-16 - URL: https://mcgallen.com/ocep-marketing-model-owned-communal-earned-paid-media/ - Categories: Insights, Marketing We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding of nuanced communication catering to all audiences, it is important not to limit your business potential with just public relations or just advertising. So, what is our OCEP© model? (more... ) --- - Published: 2024-02-08 - Modified: 2024-07-16 - URL: https://mcgallen.com/5-tips-military-success-communication/ - Categories: Insights, Marketing I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and reposed at 104 years old with a distinguished career as renowned labor economist, professor, and hospital CEO. I have an uncle who was an air force colonel, and later went on to a successful computing career. However, even if I did not go far in the military, I did my duty for national service in the army. It was an interesting journey to shape my life for the next nearly 40 years. (more... ) --- - Published: 2024-01-30 - Modified: 2024-07-16 - URL: https://mcgallen.com/are-you-still-lagging-behind-with-just-in-time-pr-and-marketing/ - Categories: Insights, Marketing Before the pandemic, the "just in time" paradigm was "fashionable", especially in the manufacturing sector. At that time, "just in time" meant optimizing available resources to manufacture and stock only the minimum inventory, and scale only as and when needed. As an early practitioner of total quality management, I would have recommended this practice too, before the pandemic of course. (more... ) --- - Published: 2023-12-22 - Modified: 2024-07-16 - URL: https://mcgallen.com/want-to-profit-from-asia-pacific-and-latam-markets/ - Categories: Briefly, Insights You want to profit from the 4. 5 billion people in Asia Pacific, with 23 countries and more than 14 major languages, making up 51% of the global GDP (and likely growing more). You may also be in Asia Pacific looking at the LATAM (Latin America) market of more than 667 million people. How? (more... ) --- - Published: 2023-12-07 - Modified: 2024-07-16 - URL: https://mcgallen.com/investing-in-singapore-unlocking-ai-and-tech-opportunities-through-b2b-public-relations/ - Categories: Insights, Marketing Investing in Singapore for AI and tech companies through B2B public relations is highly advantageous due to Singapore’s position as a tech startup hub in the huge ASEAN market, extensive government support, presence of large data centers and support infrastructures, and emerging opportunities in the region. If you are an AI and tech business, whether startup or stalwart, here are some thoughts. (more... ) --- - Published: 2023-12-05 - Modified: 2024-07-16 - URL: https://mcgallen.com/securing-asia-cybersecurity-companies-dominating-the-market-b2b-public-relations/ - Categories: Insights, Marketing The Asia-Pacific region has become a hotbed for cyber incidents, as investments into cybersecurity may not be as deep and comprehensive compared to more developed states in the West. As threat actors worldwide gear up their assaults against businesses, often indiscriminately, this means that there is an urgent need for Asia businesses to also invest into resilient cybersecurity platforms and solutions. In ASEAN, this cybersecurity preparedness mindset is especially important, with fast growing states such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. For many cybersecurity vendors, one of the smartest decisions is to collaborate with experienced public relations agencies in this region to help grow their mindshare to engage potential clients into understanding and eventually investing in their offerings. (more... ) --- - Published: 2023-12-04 - Modified: 2024-07-16 - URL: https://mcgallen.com/successful-b2b-pr-in-asia-pacific-for-industrial-companies-singapore/ - Categories: Insights, Marketing Business-to-business (B2B) public relations (PR) is an indispensable tool for industrial companies in the Asia Pacific region, as it plays a pivotal role in nurturing robust business relationships and establishing a reputable brand presence. By leveraging B2B PR strategies and tactics, industrial companies can effectively communicate their value propositions, industry expertise, and thought leadership to key stakeholders within the region. For instance, McGallen & Bolden, an award-winning PR agency in Asia, specializes in providing strategic counsel and 360-degree holistic communications to industrial companies operating in the Asia Pacific for over 30 years, enabling them to enhance their brand visibility and reputation. (more... ) --- - Published: 2023-11-23 - Modified: 2024-07-16 - URL: https://mcgallen.com/5-keys-successful-collaboration-pr-agency/ - Categories: Insights, Marketing So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? (more... ) --- - Published: 2023-08-31 - Modified: 2024-07-16 - URL: https://mcgallen.com/pilot-and-leadership-transformation-in-the-age-of-ai/ - Categories: Insights, Technology Our CTO Seamus Phan presented a session at the prestigious Asia Pacific Airline Training Symposium (APATS) 2023 in Singapore, under the Pilot Track, on "Pilot & Leadership Transformation in the age of AI". The key question many pilots may wonder is, will AI replace them in the flight deck? (more... ) --- - Published: 2023-08-22 - Modified: 2024-07-16 - URL: https://mcgallen.com/mcgallen-bolden-integrates-ai-with-its-own-knowledge-management-systems/ - Categories: Insights, Technology The AI wave is already causing a rift between those who bravely adopt it, and those who shy away from it. However, AI is an unstoppable eventuality of humanity, and science fiction in all manners of novels to movies have illustrated scenarios in multi-faceted outcomes. To truly harness the abilities of AI, just as we did in the 1990s with the Internet and the 2000s with social media, we have to dive right in and use it. We at McGallen & Bolden have always done that, adopting technology head on, understanding it and then harnessing it to our advantage. And we have, with AI as well. (more... ) --- - Published: 2023-08-11 - Modified: 2024-07-16 - URL: https://mcgallen.com/top-5-pr-strategies-your-business-can-win-against-competition/ - Categories: Insights, Marketing What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media relations. Read more below. (more... ) --- - Published: 2023-07-26 - Modified: 2024-07-16 - URL: https://mcgallen.com/announcement-separate-crisis-communication-coaching-program/ - Categories: Insights, Marketing Our Media Coaching programs included crisis communication and basic crisis management modules. But with the increasing sophistication of crisis communication, the introduction of ISO 22361:2022 standard and guidelines for crisis management, the rise of cybersecurity incidents as mainstream crises, we have created a separate and comprehensive Crisis Communications Primer program, with specific incident response for cybersecurity, checklists, and quick guides. Find out more on our Coaching page. (more... ) --- - Published: 2023-05-25 - Modified: 2024-07-16 - URL: https://mcgallen.com/tough-times-great-pr-book-building-brands-gaining-publicity-turbulent-world/ - Categories: Insights, Leadership Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR - Dot Zen 3. 0: Building Brands and Publicity for the 21st Century (ISBN 9780983505822)”, available at online bookstores worldwide. (more... ) --- - Published: 2023-05-10 - Modified: 2024-07-16 - URL: https://mcgallen.com/leading-aviation-training-symposium-returns-to-singapore-in-august-2023/ - Categories: Insights, Leadership Aviators and aviation professionals, mark your calendar for the return of the physical event of APATS 2023 (Asia Pacific Airline Training Symposium), organized by the esteemed Halldale Group, and led by industry leader Capt Jacques Drappier. (more... ) --- - Published: 2023-04-26 - Modified: 2025-04-03 - URL: https://mcgallen.com/feedspot-top-singapore-blogs/ - Categories: Briefly, Insights We are privileged to be featured as one of the Top Singapore Blogs on a leading aggregator, FeedSpot. Thank you! (more... ) --- - Published: 2023-03-30 - Modified: 2024-07-16 - URL: https://mcgallen.com/employer-branding-through-public-relations/ - Categories: Insights, Talent We hear of layoffs in the thousands or tens of thousands from many big tech and other companies worldwide. Before the pandemic and global conflicts, many businesses were recruiting staff without restraint, and suddenly, they find themselves having more people than they need. Layoffs are never good for brands, especially in the context of employer branding. So, how can we weave public relations into our employer branding efforts? (more... ) --- - Published: 2023-03-30 - Modified: 2024-07-16 - URL: https://mcgallen.com/ai-prompt-engineering-for-public-relations/ - Categories: Insights, Technology Some businesses are predicting hundreds of millions of jobs will be lost with the advent of artificial intelligence (AI) such as those from OpenAI, Google, Baidu and so on. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". Who are they? And how can we leverage this for public relations (PR)? (more... ) --- - Published: 2023-03-29 - Modified: 2024-07-16 - URL: https://mcgallen.com/8-recommendations-building-studio-audio-video/ - Categories: Insights, Technology The digital communications age is entrenched, with the advent of YouTube, TikTok, Instagram, Soundcloud, Spotify, and more. While the mainstream media remains the key to traditional public relations, there is also an equally compelling need to bring what we want to say to the social channels. (more... ) --- - Published: 2023-03-27 - Modified: 2024-07-16 - URL: https://mcgallen.com/the-5-cs-of-speechwriting-for-the-c-suite/ - Categories: Insights, Leadership Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? (more... ) --- - Published: 2023-03-21 - Modified: 2024-11-25 - URL: https://mcgallen.com/quick-checklist-to-see-if-your-business-is-ready-for-pr-in-apac/ - Categories: Insights, Marketing So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4. 5 billion population of the Asia Pacific market. The Asia Pacific region is diverse, with more than 23 countries, and 14 major languages. But this market is not monolithic. So, every country in Asia Pacific will have its own nuances and require prudence and a long view. Is your business ready to do public relations in Asia Pacific? We have a simple checklist to help you decide. (more... ) --- - Published: 2023-03-20 - Modified: 2024-07-16 - URL: https://mcgallen.com/when-tech-goes-dark-the-show-must-go-on/ - Categories: Insights, Marketing What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? (more... ) --- - Published: 2023-03-16 - Modified: 2024-07-16 - URL: https://mcgallen.com/crisis-preparedness-and-friday-bad-news/ - Categories: Insights, Marketing There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. (more... ) --- - Published: 2023-03-13 - Modified: 2024-07-16 - URL: https://mcgallen.com/authentic-social-media-to-the-rescue-in-a-crisis/ - Categories: Insights, Leadership You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? (more... ) --- - Published: 2023-03-06 - Modified: 2024-07-16 - URL: https://mcgallen.com/drilling-down-deeper-pr-measurement-21st-century/ - Categories: Insights, Marketing Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. (more... ) --- - Published: 2023-02-14 - Modified: 2024-07-16 - URL: https://mcgallen.com/4-key-steps-to-great-pr-in-a-recession/ - Categories: Insights, Marketing The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. (more... ) --- - Published: 2023-02-13 - Modified: 2024-07-16 - URL: https://mcgallen.com/3-critical-tips-for-spokespersons/ - Categories: Insights, Marketing I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media interviews. (more... ) --- - Published: 2023-02-12 - Modified: 2024-07-16 - URL: https://mcgallen.com/listen-to-our-podcasts/ - Categories: Insights Our video content is repurposed into podcasts progressively, and some of the currently converted video content are now available at platforms such as Spotify, TuneIn, iHeartRadio, Apple, Amazon, Soundcloud, etc. (more... ) --- - Published: 2023-02-01 - Modified: 2024-07-16 - URL: https://mcgallen.com/communications-and-human-resources-synergy-and-separate/ - Categories: Insights, Leadership Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs then to trim the number of employees. There are also situations where businesses are simply not well run, and they over-recruited beyond the number of employees they need, in a "defensive recruitment" mode, which especially in a downturn, will invariably lay off employees. And layoffs can be communicated in many ways. The worst examples are aplenty, but the question is how do we communicate a harsh reality to employees in the most humane way? The changing employee landscape In very classical organizations, the role of human resource (HR) managers were to communicate all things internal to employees. That may not have been the best foot forward, but in those good old days, employees merely accepted whatever an organization said, and meekly kept their silence as long as they were compensated for their labor. This is akin to the old days in the flight deck where the captain was "king", and copilots, engineers and cabin crew would have to fold in line. However, in the 21st century, captains (or pilot in charge) work collaboratively and collegially with their co-pilots and cabin crew. Sure, the responsibility of a captain remains the same, but the manner of communication and engagement with fellow colleagues in the flight deck are different. Likewise, employees are often self-empowered, and with the advent of social media and smartphones,... --- - Published: 2023-01-27 - Modified: 2024-07-16 - URL: https://mcgallen.com/engage-public-relations-at-csuite-level/ - Categories: Insights, Leadership Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising, marketing research, events, sales (maybe), and sometimes public relations. (more... ) --- - Published: 2023-01-26 - Modified: 2024-07-16 - URL: https://mcgallen.com/free-messaging-collaboration-software/ - Categories: Insights, Technology During the pandemic years, businesses and people had to be operating from homes, from all corners of the world, to collaborate and continue to function. (more... ) --- - Published: 2023-01-24 - Modified: 2024-07-16 - URL: https://mcgallen.com/media-coaching-primer-an-introduction/ - Categories: Insights, Marketing This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have coached startups, tech companies, industrial and manufacturing businesses, healthcare related businesses such as hospitals and products, fast moving consumer goods companies in fashion, audio visual equipment, hospitality, non-profits, and many more. Watch the YouTube trailer below. (more... ) --- - Published: 2022-12-19 - Modified: 2024-07-16 - URL: https://mcgallen.com/video-hosting-business-journey/ - Categories: Insights, Technology Video is an integral part of content today. Video is arguably the predominant content on mobiles today, as more people look at motion content, then reading and scrolling through long pages of text. What are the lessons we learned adopting video? (more... ) --- - Published: 2022-12-12 - Modified: 2024-07-16 - URL: https://mcgallen.com/6-reasons-pr-build-brands-win-customers/ - Categories: Insights, Marketing Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching all stakeholders, including the media, governments, customers and prospects, institutions, non-profits, and more. It is a sustainable way of communication and reputation management, and one of the best ways to deal with crises, before they happen, or as they happen. (more... ) --- - Published: 2022-12-09 - Modified: 2024-07-16 - URL: https://mcgallen.com/what-wordle-inspire-marketing-pr/ - Categories: Insights, Marketing Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station host was chatting about Wordle to her co-hosts, about how Wordle is pronounced, and if there should be a Chinese version of such a game. (more... ) --- - Published: 2022-11-30 - Modified: 2024-12-03 - URL: https://mcgallen.com/5-prong-cells-approach-successful-asia-pacific-market-entry/ - Categories: Insights, Marketing If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing out the hottest market in the world - Asia Pacific, slated to be consuming 40% of the world GDP in just 18 years, by 2040. By 2040, the US would only be 22% and the EU only 14% of the world's GDP. (more... ) --- - Published: 2022-11-28 - Modified: 2024-07-16 - URL: https://mcgallen.com/6-tips-more-productive-meetings/ - Categories: Insights, Leadership First off, I generally dislike meetings. Meetings mostly end up being unproductive. I get things done, fast. And the fastest way between 2 points, is to get it done instead of nuancing ad nauseam with a committee of people. (more... ) --- - Published: 2022-11-14 - Modified: 2024-07-16 - URL: https://mcgallen.com/public-relations-pr-recommendations-2023/ - Categories: Insights, Marketing The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in a good way. Worse, because of global crises, industries are beginning to falter and even collapse, and the fallout means livelihoods are shattered and families are hurt. As CEOs, brand movers, marketers and PR practitioners, how should we approach PR in 2023? (more... ) --- - Published: 2022-11-11 - Modified: 2024-07-16 - URL: https://mcgallen.com/4-tips-lead-generation-dont-turn-prospects-off/ - Categories: Insights, Marketing I received this hilarious email today (among hundreds), touting some service I would never use, from a person I never knew. Worst of all, from a Seamus, I became a "Matthew". LOL. (more... ) --- - Published: 2022-11-08 - Modified: 2024-07-16 - URL: https://mcgallen.com/4-tips-succeed-cookieless-marketing/ - Categories: Insights, Marketing The keyword is: FIRST, or first-party data. Do you own your data and platform? (more... ) --- - Published: 2022-11-03 - Modified: 2024-07-16 - URL: https://mcgallen.com/reengineering-a-company-the-4-essentials/ - Categories: Insights, Leadership What happens when a business needs to change, drastically? What then, are the ways to deal with making such a change? (more... ) --- - Published: 2022-10-21 - Modified: 2024-07-16 - URL: https://mcgallen.com/5-tips-smart-bootstrapping-entrepreneurship-survival/ - Categories: Insights, Leadership I have said this eons ago. If your business needs to bleed money like a waterfall and rely ONLY on investors dumping mountains of cash on you to survive, your venture is doomed, especially today. (more... ) --- - Published: 2022-10-18 - Modified: 2024-07-16 - URL: https://mcgallen.com/old-brands-7-tips-keeping-brand-going/ - Categories: Insights, Leadership I love old brands, just as I love old eateries in the streets of Taipei and Kyoto. To me, a good brand is not necessarily a giant full of glitz and dazzle. A good brand should be old, with all the badges of honor of survival through decades or more, with people holding on generation after generation, with just passion and love. To me, money does not make a good brand - the heart does. (more... ) --- - Published: 2022-06-21 - Modified: 2024-07-16 - URL: https://mcgallen.com/6-tips-on-writing-news-releases-that-work/ - Categories: Insights, Marketing Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one of the most considered communication materials for the media. Cision’s Global State of the Media Report 2021 concurred that 78% of journalists prefer news releases and announcements compared to other content types. In Asia Pacific, the news release is still seen as an authoritative information source that is ranked higher than bylines and commentaries. So, what would make a useful news release that may find more traction with the media? (more... ) --- - Published: 2022-05-31 - Modified: 2024-07-16 - URL: https://mcgallen.com/5-tips-on-working-with-asia-pacific-media/ - Categories: Insights, Marketing If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this for a living day in, day out, and thoroughly battle-tested. (more... ) --- - Published: 2022-05-09 - Modified: 2024-07-16 - URL: https://mcgallen.com/future-of-marketing-may-not-be-about-personalization/ - Categories: Insights, Marketing I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time I became a marketer. (more... ) --- - Published: 2022-04-18 - Modified: 2024-07-16 - URL: https://mcgallen.com/communication-cultural-sensitivity-and-subtlety/ - Categories: Insights, Marketing Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories. So, as PR practitioners and communicators, learning the cultural sensitivities and subtleties are very important. (more... ) --- - Published: 2021-11-15 - Modified: 2024-07-16 - URL: https://mcgallen.com/leadership-swot-first-then-go/ - Categories: Insights, Leadership The basics of management are often supplanted by “sexier” jargon, ideologies, or fads, especially in the 21st century. However, are the basics dead? No. The simplest ideas are sometimes the litmus test for leadership and management. (more... ) --- - Published: 2021-11-11 - Modified: 2024-07-16 - URL: https://mcgallen.com/7-smart-and-wise-ways-to-achieve-successful-simplicity/ - Categories: Insights, Leadership The recent events around the world showed me one thing – some people can make simple things ridiculously complex and ultimately fail, while fewer other people, a select few, are able to make complex things ridiculously simple and succeed. It is simple, just as any coder knows, the more elegantly simple the code, the less vulnerabilities and the faster the execution and results. (more... ) --- - Published: 2021-11-08 - Modified: 2024-07-16 - URL: https://mcgallen.com/5-recommendations-for-building-lasting-brands-through-heritage/ - Categories: Insights, Leadership If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng bakery. In November 2021, this old shop will close for good, serving the locals for the past 90 years and passing through 3 generations. It is an iconic brand no less, and one that took decades and nearly a century to hone. And it will be gone. Brands, need time to build, and good brands that last, need LOVE to build. What then, is the power of heritage in a brand? (more... ) --- - Published: 2021-07-04 - Modified: 2024-07-16 - URL: https://mcgallen.com/speak-directly-and-simply-for-impact-avoid-double-negatives/ - Categories: Insights, Leadership All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning we intend. In a world where attention span is short and hearing is bad (figuratively especially), speaking and writing directly certainly has merits, if we want our audiences to actually respond. (more... ) --- - Published: 2021-05-20 - Modified: 2024-07-16 - URL: https://mcgallen.com/pr-crisis-101-6-tips-on-handling-difficult-questions/ - Categories: Insights, Marketing Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is impolite and improper as a spokesperson to lambast the journalist, or dismiss questions as if you are above them. (more... ) --- - Published: 2021-05-03 - Modified: 2024-07-16 - URL: https://mcgallen.com/theoretical-physics-and-the-art-of-crisis-management/ - Categories: Insights, Leadership When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory (the TV series that ran for an amazing 12 seasons). Yes, physics, to many, may just be something esoteric scientists are stretched out in a room drawing figures and charts on a whiteboard for days on end. (more... ) --- - Published: 2021-01-28 - Modified: 2024-07-16 - URL: https://mcgallen.com/future-of-pr-in-the-21st-century-is-the-bottom-line/ - Categories: Insights, Marketing Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an agency practitioner. And having been in the industry since the 1980s, I have seen my fair share of the evolution of the communications field. (more... ) --- - Published: 2020-10-02 - Modified: 2024-07-16 - URL: https://mcgallen.com/briefly-feo-before-seo-website-optimization-for-profit/ - Categories: Insights, Technology Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 till now, one of the worst problems and often neglected has been OPTIMIZATION, specifically FEO (front-end optimization). (more... ) --- - Published: 2020-09-10 - Modified: 2024-07-16 - URL: https://mcgallen.com/mcgallen-bolden-wins-international-bronze-stevie-2020-for-pr-awards-category/ - Categories: Insights, Leadership Singapore, September 10, 2020 – McGallen & Bolden Group was named the winner of a Bronze Stevie® Award in the PR Awards category “Public Relations Agency of the Year in Asia, Australia and New Zealand” in The 17th Annual International Business Awards® today. (more... ) --- - Published: 2020-07-15 - Modified: 2024-07-16 - URL: https://mcgallen.com/mcgallen-bolden-wins-bronze-stevie-for-2020-most-innovative-pr-agency-of-the-year/ - Categories: Insights, Leadership We have won another Bronze Stevie® in the Asia Pacific Stevie® Awards in 2020, for Most Innovative PR Agency of the Year. Please find our news release in English and Chinese below. (more... ) --- - Published: 2020-06-08 - Modified: 2024-07-16 - URL: https://mcgallen.com/3-tips-to-build-a-brand-in-2020/ - Categories: Insights, Marketing Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post. (more... ) --- - Published: 2020-05-31 - Modified: 2024-07-16 - URL: https://mcgallen.com/crisis-communication-in-brief-2020/ - Categories: Insights, Marketing Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises. (more... ) --- - Published: 2020-05-11 - Modified: 2024-07-16 - URL: https://mcgallen.com/4-critical-tips-for-marketers-in-2020-facing-a-deep-decline-of-the-influencer-industry/ - Categories: Insights, Marketing Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed. (more... ) --- - Published: 2020-02-17 - Modified: 2024-07-16 - URL: https://mcgallen.com/are-you-feeling-let-down-by-your-media-monitoring-service/ - Categories: Insights, Marketing These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better. (more... ) --- - Published: 2019-09-30 - Modified: 2024-07-16 - URL: https://mcgallen.com/should-you-only-hunt-for-a-pr-agency-when-a-crisis-hits-you/ - Categories: Insights, Marketing In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR agencies immediately declining, and 4 declining later on. These were all large or global PR agencies. (more... ) --- - Published: 2019-08-13 - Modified: 2024-07-16 - URL: https://mcgallen.com/mcgallen-bolden-group-wins-bronze-stevie-award-in-2019-international-business-awards/ - Categories: Insights, Leadership McGallen & Bolden Group Wins Bronze Stevie® Award in 2019 International Business Awards® for PR Agency of the Year for Asia, Australia and New Zealand (more... ) --- - Published: 2019-04-22 - Modified: 2024-07-16 - URL: https://mcgallen.com/mcgallen-bolden-group-wins-bronze-in-2019-asia-pacific-stevie-awards-for-most-innovative-pr-agency-of-the-year/ - Categories: Insights, Leadership Singapore, April 22, 2019 – McGallen & Bolden Group (https://mcgallen. com) was named the winner of the Bronze Stevie® Award in the “Most Innovative Public Relations Agency of the Year” category in the sixth annual Asia-Pacific Stevie Awards today. (more... ) --- - Published: 2019-02-24 - Modified: 2024-07-16 - URL: https://mcgallen.com/generation-flux-from-full-time-to-hybrid-staffing-models/ - Categories: Insights, Talent Some young friends started hunting for jobs after graduation, and noticed that there seem to be more and more part-time or contract jobs, rather than outright full-time offerings. They are of course worried. (more... ) --- - Published: 2018-09-24 - Modified: 2024-07-16 - URL: https://mcgallen.com/2-leadership-secrets-from-the-flight-deck/ - Categories: Insights, Leadership Have you noticed how frequently “accidents” occur on local highways? There are at least two reasons why – or the lack of these two reasons. Likewise, many leadership crashes happen because of the same two missing reasons. (more... ) --- - Published: 2018-08-09 - Modified: 2024-07-16 - URL: https://mcgallen.com/mcgallen-bolden-group-wins-bronze-stevie-award-in-2018-international-business-awards/ - Categories: Insights, Leadership McGallen & Bolden Group Wins Bronze Stevie® Award in 2018 International Business Awards® for PR Agency of the Year for Asia, Australia and New Zealand (more... ) --- - Published: 2018-05-29 - Modified: 2024-07-16 - URL: https://mcgallen.com/you-want-to-be-a-real-leader-simulate-everything-until-you-master-all/ - Categories: Insights, Leadership One of the hallmarks of leadership is to have immersive experiences that you can relate to personally, and then nuancing them to help develop your own people working with you. However, short of being hands-on on every single task, what are some of the options for gaining such experiences, especially for an emerging leader, a leader in training, or even a leader already entrenched in the field but placed in even more challenging environments? (more... ) --- - Published: 2018-04-19 - Modified: 2024-07-16 - URL: https://mcgallen.com/most-innovative-pr-agency-of-the-year-2018-bronze-stevie/ - Categories: Insights, Leadership McGallen & Bolden wins Bronze STEVIE® Award in 2018 Asia-Pacific Stevie Awards for “Most Innovative PR Agency of the Year 2018” (more... ) --- - Published: 2018-01-21 - Modified: 2024-07-16 - URL: https://mcgallen.com/leadership-secrets-from-the-cockpit-and-ancient-asian-philosophies/ - Categories: Insights, Leadership Why should leaders start looking beyond new Western management thought and the singular and often quoted Art of War? Can leaders learn from mission-critical professionals like airline pilots in managing people and businesses better? A recent radio interview presented us the opportunity to share our thoughts. (more... ) --- --- ## Pages - Published: 2026-03-30 - Modified: 2026-03-30 - URL: https://mcgallen.com/oops/ Oops! Wrong turn? We can’t find the page you’re looking for, but we can help you find your way back. Visit our Home page? --- > McGallen & Bolden Group serves clients from major Global South nations to break into the rest of Asia Pacific (including ASEAN and Singapore). - Published: 2024-11-01 - Modified: 2025-06-18 - URL: https://mcgallen.com/profit-from-asia-pacific-brics/global-south-market/ Why choose McGallen & Bolden for PR if you are a Global South business? If you are a business from the amazing Global South looking to invest in, expand into, and profit from the Asia Pacific region (including ASEAN), you have come to the right place. The Global South, as defined by the United Nations Trade and Development (UNCTAD), is an evolving and loose definition of economies that are still growing and exciting and involves Africa, LATAM (Latin America and the Caribbean), Asia (excluding Japan and South Korea), and Oceania (excluding ANZ). The terms "Global South" and "Global North" do not reflect the hemispheres or geography but the evolutionary stages of development. There is much more potential and opportunity in the Global South than in the Global North. Global South economy The Global South accounts for 70% of the world's population (and growing) and around 30% of the global GDP. With the South-South cooperation led by China, there has been an increasing pace of diplomacy, peaceful development, and investment. Why do smart businesses in the Global South invest in ASEAN and Asia- Pacific? As part of the South-South cooperation, it makes sense for Global South nations from Africa, LATAM, and others to cross-pollinate investments and strengthen fellow Global South nations. The ASEAN market has a combined population of more than 680 million people, more than the entire EU population (449 million+) or that of the United States (355 million+). The ASEAN market has a combined GDP (PPP) of around US$12... --- > McGallen & Bolden Group serves clients from South Korea to break into the rest of Asia Pacific (including ASEAN and Singapore). - Published: 2024-10-30 - Modified: 2025-06-18 - URL: https://mcgallen.com/profit-from-asia-pacific-brics/korea-market/ Why choose McGallen & Bolden for PR in South Korea? If you are an international business looking to invest in and profit from South Korea, or if you are a Korean business looking to expand beyond South Korea to Singapore, ASEAN, or Asia Pacific, you have come to the right place. We are one of the oldest and most experienced business strategy, branding, communications, and leadership transformation agencies in Asia, having built brands for emerging and multinational businesses in the entire Asia-Pacific region. Technological Prowess of South Korea: Principal Exports to Asia Pacific South Korea is rising as a technical powerhouse, with its creative goods and services having a big influence worldwide. Particularly remarkable in the Asia-Pacific area are Korean technological and innovative exports that have shaped sectors and changed lives. This paper will discuss some of the main Korean exports to the Asia Pacific, highlighting their relevance and influence. Electronics and Semiconductors Among the top electronics firms in the world, Samsung and LG call South Korea home. Exporting a broad spectrum of goods, from smartphones and TVs to semiconductors and displays, these businesses have become somewhat well-known in the Asia-Pacific. With many nations depending on Korean electronics to inspire their creativity, these devices have evolved into a mainstay of the technological scene in the area. Exports of Korean electronics have had a significant influence, allowing nations to create their own technological sectors and increase connectedness by means of their technology industry development. For example, Samsung's cellphones have grown quite... --- > McGallen & Bolden Group serves clients from mainland China and Taiwan to break into the rest of Asia Pacific (including ASEAN and Singapore). - Published: 2024-10-30 - Modified: 2025-06-18 - URL: https://mcgallen.com/profit-from-asia-pacific-brics/china-taiwan-markets/ Why work with McGallen & Bolden for PR in China and Taiwan? If you are an international business seeking to invest and reap profits from mainland China (including Hong Kong SAR) and Taiwan, or if you are a business from mainland China or Taiwan seeking to expand into Singapore, ASEAN, or Asia Pacific, you have found the right partner. We are one of the oldest and most experienced business strategy, branding, communications, and leadership transformation agencies in Asia, having built brands for emerging and multinational businesses in the entire Asia-Pacific region. China and Taiwan's Technological Prowess: Exports to the Asia-Pacific Recently, China and Taiwan have emerged as key participants in the technology industry. Their innovative goods and services have had a significant impact on the Asia-Pacific region. This article will cover some of China's and Taiwan's most important items for the Asia-Pacific area and their impact. Chinese Technological Progress Recently, China's technologies have advanced rapidly. Huawei, Alibaba, and Tencent currently play significant roles in the worldwide market. A lot of items from China have been exported to the Asia-Pacific region, such as Electronics and Telecommunications: Many individuals in Indonesia, Vietnam, and Thailand use Huawei cellphones and other communication devices. Payment Technologies: Two new technologies, Alibaba's e-commerce site and Tencent's WeChat Pay, have transformed the way people purchase and pay in the area. AI and Big Data: Chinese enterprises are at the forefront of AI and big data analytics, which may be used in industries such as healthcare, transportation, and finance.... --- > McGallen & Bolden Group serves clients from major BRICS nations to break into the rest of Asia Pacific (including ASEAN and Singapore). - Published: 2024-10-30 - Modified: 2025-06-18 - URL: https://mcgallen.com/profit-from-asia-pacific-brics/brics-market/ Updated: Jun 14, 2025 What is BRICS? If you are a BRICS business looking to invest in, expand into, and profit from the Asia Pacific region (including ASEAN), you have come to the right place. BRICS, which stands for Brazil, Russia, India, China, and South Africa (since 2010), are the founding member states of this collective of nations with the aim of peaceful trade and cooperation. Today, the Greater BRICS consists of these member states and partner states (which will become member states in due course): BRICS member states Brazil Russia India China South Africa Egypt (since Jan 1, 2024) Ethiopia (since Jan 1, 2024) Iran (since Jan 1, 2024) United Arab Emirates (UAE) (since Jan 1, 2024) Indonesia (since Jan 7, 2025) BRICS partner states (since Oct 2024, Kazan) Algeria, Belarus, Bolivia, Cuba, Indonesia, Kazakhstan, Malaysia, Nigeria, Thailand, Turkey, Uganda, Uzbekistan, and Vietnam Countries that applied to be BRICS members or partner states Azerbaijan, Bangladesh, Myanmar, Pakistan, Senegal, Sri Lanka, Syria, and Venezuela The US$30+ trillion BRICS economy The BRICS economy is sizable, at US$30. 8 trillion GDP. Goldman Sachs predicts that given how many BRICS member states already outpaced G7 nations in real GDP growth, the BRICS bloc (as it stands in 2024) will outpace the G7 bloc by 2050. Given that BRICS will expand with more member states in the following years, the bloc will outpace the G7 bloc way sooner. We are one of the oldest and most experienced business strategy, branding, communications, and leadership transformation... --- > McGallen & Bolden Group serves clients from Japan to break into the rest of Asia Pacific (including ASEAN and Singapore). - Published: 2024-10-25 - Modified: 2025-06-18 - URL: https://mcgallen.com/profit-from-asia-pacific-brics/japan-market/ Why choose McGallen & Bolden for PR in Japan? If you are an international business seeking to invest and profit from Japan, or if you are a Japanese business seeking to expand beyond Japan to Singapore, ASEAN, or Asia Pacific, you have arrived at the right destination. We are one of the oldest and most experienced business strategy, branding, communications, and leadership transformation agencies in Asia, having built brands for emerging and multinational businesses in the entire Asia-Pacific region. Japan's technological prowess and exports to Asia Pacific With its goods and services having a major worldwide influence, Japan has long been a shining example of creativity and technical development. Particularly remarkable in the Asia-Pacific area are Japan's technological and creative exports, which have shaped sectors and changed lives. Some of the main Japanese exports to Asia Pacific will be discussed on this page together with their importance and influence. Technology and Robotics Renowned for its electronics sector, Japan has titans like Sony, Toshiba, and Panasonic controlling the worldwide market. These firms have become somewhat well-known in the Asia Pacific for selling a wide spectrum of items, from state-of-the-art cellphones to sophisticated robotics systems. Japan's robotics sector, for example, leads in manufacturing automation; businesses like Kawasaki Robotics and FANUC provide highly precise robots to producers all throughout the country. By transforming production techniques, these robots have helped businesses to save costs, boost productivity, and raise the quality of products. Nations like China and South Korea widely use Japanese robots in sectors... --- > McGallen & Bolden Group serves clients from the world to break into the Singapore market. - Published: 2024-10-24 - Modified: 2025-06-18 - URL: https://mcgallen.com/profit-from-asia-pacific-brics/profit-in-singapore/ Why choose McGallen & Bolden for PR and marketing in Singapore? If you are an international business looking to invest in and profit from Singapore, or if you are a Singapore business looking to expand beyond Singapore, you have come to the right place. We are one of the oldest and most experienced business strategy, branding, communications, and leadership transformation agencies in Asia, having built brands for emerging and multinational businesses in the entire Asia-Pacific region. The Singapore market, one of the most vibrant and tech-savvy economies in Asia Pacific and the world, is a significant financial and technology hub in Asia Pacific (including ASEAN), with a GDP (PPP) of more than US$64,000 per capita. Even though the physical footprint of Singapore is tiny compared to her neighbors, the nation hosts some of the most exciting semiconductor, EV (electric vehicle), automation, energy, pharmaceutical, health tech, healthcare, AI, and software businesses nurtured from within Singapore as well as multinational entrants. Why do smart businesses invest in Singapore? Singapore serves as a hub for the ASEAN region for many areas, including finance (including banking, insurance, investments, fintech, etc. ), supply chain (such as shipping and aviation), technology startups, research incubation, biotech, pharmaceuticals, energy innovation, and more. Singapore is one of the easiest places to set up shop and do business, with a highly developed public infrastructure, a stable government, a developed regulatory climate and judiciary, low corruption, and highly skilled human capital. The nation is also very vibrant in hospitality, food and... --- > McGallen & Bolden Group serves clients from ASEAN to break into the rest of Asia Pacific (including ASEAN and Singapore). - Published: 2024-10-23 - Modified: 2025-06-18 - URL: https://mcgallen.com/profit-from-asia-pacific-brics/profit-from-asean/ Why choose McGallen & Bolden for ASEAN PR and marketing? If you are an international business seeking to invest in and reap the benefits of the ASEAN (Association of South East Asian Nations) market, which comprises 10 nations including Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, or if you are an ASEAN business seeking to expand within ASEAN or globally, you have arrived at the right destination. We are one of the oldest and most experienced business strategy, branding, communications, and leadership transformation agencies in Asia, having built brands for emerging and multinational businesses in the entire Asia-Pacific region. US$12 trillion ASEAN market The ASEAN market has a combined population of more than 680 million people, more than the entire EU population (449 million+) or that of the United States (355 million+). The ASEAN market has a combined GDP (PPP) of around US$12 trillion, with GDP per capita of US$17,000 upwards. The entire ASEAN is a trade-friendly region with free trade agreements. 10 Nations and 11 Languages The ASEAN market is not a monolithic market like China, Japan, or South Korea. The ASEAN market comprises 10 member nations, each with 11 official languages: Burmese, Chinese, English, Filipino, Indonesian, Khmer, Lao, Malay, Tamil, Thai, and Vietnamese. English is used primarily in Singapore and the Philippines. If you want to truly succeed in the ASEAN markets, you would need on-ground assistance with partners who can communicate in the local languages. Why do smart businesses invest in ASEAN?... --- > McGallen & Bolden Group serves clients in the Asia Pacific region, and welcomes clients from BRICS, APAC, and the world. - Published: 2024-10-23 - Modified: 2025-11-26 - URL: https://mcgallen.com/profit-from-asia-pacific-brics/ What makes McGallen & Bolden special in Asia Pacific (including ASEAN, Australasia, China, Japan, South Korea, and India)? McGallen & Bolden, headquartered in Singapore, is one of the oldest and most experienced business strategy, branding, communications, and leadership transformation agencies in Asia. We have built brands for emerging and multinational businesses in the entire Asia Pacific region. Our portfolio is extensive, and our experience is deep and wide, ranging from AI, software, cybersecurity, IoT, healthcare, pharmaceuticals, robotics, industrial safety, electronics, luxury, FMCG, and more. You will benefit from one of the best consultancies that can help you with understanding how to penetrate the ASEAN market and use various strategies and tactics to grow your customer base. How to profit through PR and marketing in Asia, ASEAN, and BRICS We are adding some brief insights for businesses wanting to know more, to establish a commercial footprint, and to profit from the entire Asia Pacific (which includes the ASEAN) and the Greater BRICS markets through branding, PR (public relations), marketing, events, and more: Any business from China, Japan, or South Korea wanting to grow and profit in the ASEAN region, Any business from the EU, LATAM, the Middle East and Africa (MEA), and North America wanting to grow and profit in the entire Asia Pacific region (which includes ASEAN, China, Japan, South Korea, Australasia, India, etc. ). Any greater BRICS business wanting to grow and profit in the Asia Pacific region. We will regularly update these pages as we progress. Currently, the... --- > McGallen & Bolden consultants publish periodically on our blog, on topics ranging from PR (public relations), communication, marketing, leadership, branding, technology and more. - Published: 2024-09-09 - Modified: 2025-04-03 - URL: https://mcgallen.com/blog-grid/ Subscribe to our upcoming newsletter Why VCs and Investment Firms can Improve their Portfolio Success with a Premier APAC PR FirmVenture capital and private equity firms are, at their absolute core, engines of wealth creation. They source raw innovation, infuse... Shadow AI, OpenClaw and Mythos are changing Cybersecurity postures as well as Critical PR and CommunicationsThe C-suite may have invariably fallen for a risky, even “messianic” narrative. For the past few years, artificial intelligence has... Navigating the APAC Matrix: Why a Red Team Approach is Your Path to Sustainable GrowthThe Asia Pacific region is a beautiful, monolithic illusion. All too often, Western boardrooms look at a map and see... The Disaster of Silence: Why PR Is Your Only Profitable Pipeline in the AI EraIn the corridors of power, fear is a poor advisor. As geopolitical tectonic plates shift and economic indicators flicker like... The Triple Threat of Visibility: Why SEO, AEO, and GEO Must Dance Together in the AI AgeI was recently sitting at a quiet corner of a café in Singapore, and saw a group of young professionals... The Strategic Edge: Why Minimalist Typography Beats AI “Art” in Packaging DesignIn boardroom discussions and strategy meetings across the region, I frequently encounter a prevailing—and frankly, dangerous—myth among non-designers. Many well-meaning... Why Choose an Independent PR Agency Like McGallen & Bolden Rather Than Large Global Networks in the Asia Pacific? The Asia Pacific region is a kaleidoscopic mosaic of twenty-three countries and fourteen major languages. It is a monolith only... The... --- > Here are all the blog articles penned by McGallen & Bolden consultants (others may have been archived). - Published: 2024-03-28 - Modified: 2025-04-03 - URL: https://mcgallen.com/blog-list/ Subscribe to our upcoming newsletter Here are all the blog articles we have on the website (others may have been archived). Why VCs and Investment Firms can Improve their Portfolio Success with a Premier APAC PR FirmMay 21, 2026 Shadow AI, OpenClaw and Mythos are changing Cybersecurity postures as well as Critical PR and CommunicationsMay 21, 2026 Navigating the APAC Matrix: Why a Red Team Approach is Your Path to Sustainable GrowthMay 18, 2026 The Disaster of Silence: Why PR Is Your Only Profitable Pipeline in the AI EraMay 14, 2026 The Triple Threat of Visibility: Why SEO, AEO, and GEO Must Dance Together in the AI AgeMay 7, 2026 The Strategic Edge: Why Minimalist Typography Beats AI “Art” in Packaging DesignMay 6, 2026 Why Choose an Independent PR Agency Like McGallen & Bolden Rather Than Large Global Networks in the Asia Pacific? April 17, 2026 The Art of Being Heard in an AI-Driven World with Technical SEO & AEOApril 15, 2026 Why Strategic Communication is Your Survival Kit in a Crisis-Filled WorldMarch 17, 2026 Strategic Communication to Succeed in Turbulent TimesMarch 3, 2026 How to Get Through the Storm: Why Media Coaching and Crisis Communication Are Your Strategic BedrockMarch 2, 2026 Why B2B Communications in APAC costs more and why your CEO must lead itDecember 9, 2025 The 2026 PR and Branding Playbook: Why B2B Businesses Needs to Plan Now, Not in Q1 2026December 2, 2025 Finding the Best Ways to Measure PR in Asia PacificAugust 11, 2025 Beyond... --- > McGallen & Bolden Group has coached clients from diverse industries since its formation in 1991. - Published: 2023-11-04 - Modified: 2026-03-16 - URL: https://mcgallen.com/clients/clients-coaching/ Internal communications clients served (customized/public) These are just some of the names we have served in human capital development programs, seminars, conferences, and conventions, where we delivered content on leadership transformation, public relations (PR), crisis communication, digital transformation (or digitalization), total quality management (TQM), service quality (customer service), and more: ABLE (Abilities Beyond Limitations and Expectations) ABN AMRO Arab Bank Armis ASICS Attorney-General’s Chambers AutoStore Banque Paribas Bayswater Shipping & Forwarding Behring Diagnostics Berger Paints Carrier Chartered Assset Management (Leading cybersecurity vendor) CXOciety (FutureCIO's C-Engage Convention) Delco Electronics DBS Bank DHL DTAP Clinics (Republic Health) Eng Siang Eveready Ericsson First Capital Galderma Gemplus (Gemalto) Global Airfreight Int’l Hackerone Hard Rock Hotels HIMA Paul Hildebrandt GmbH Holiday Inn Park View Honda R&D HST Medical Inland Revenue Authority of Singapore Innoquest Diagnostics Institute of Technical Education (ITE) Liang Court Lorna Jane KEF Kodak Martha Tilaar McDATA Ministry of Defence (SCO) Ministry of Health (MCS) Montfort Care Mount Elizabeth Hospital Nokia National Council of Social Service OTIS Elevator Overseas Chinese Banking Corpn (OCBC) Pan Abrasives Plantronics Port of Singapore Authority (PSA) SingHealth Group SmartRx Pte Ltd Social Service Training Institute Society for the Physically Disabled (SPD) Sun Int’l Indian Ocean Synopsys Software Integrity Group TIME Telekom Universal Robots (Teradyne) Virtual Flight Asia Wisma Development ### --- > McGallen & Bolden is a tech and innovation pioneer in digital PR, Internet, social media, DevOps, e-commerce, Cybersecurity, AI, and scientific research. - Published: 2023-02-27 - Modified: 2025-06-19 - URL: https://mcgallen.com/lab/ What kind of AI-related research does McGallen & Bolden engage in? Here's where our team dabbles in all things technical, including the AI technologies that will change much of the world today. Right now, we are developing, designing, and deploying AI-related technologies in the forms of RAG (retrieval-augmented generation) chatbots, generative art, TTS (text to speech), video, AI-assisted music and song creation, and more. We are your "AI whisperers" to get your business upfront with the web, AI platforms, the media, and customers. https://www. youtube. com/watch? v=Cj6zpDycouA You can see an example of our AI chatbot "Macie" below trained on our web content. We have another AI chatbot named "Isaac" based on crisis management content that we are experimenting with now. Ask Macie (our AI team member) Macie is our virtual colleague. But hey, she is new, so please go easy on her. In the meantime, we feed her lots of cookies. You can also test out Isaac, our AI-assisted crisis management bot. TTS and Audio Here are some samples of TTS (text-to-speech) and voice generation: https://www. youtube. com/watch? v=Mw0vrcRTppY What kind of expertise does McGallen & Bolden have? We have been pioneers in digital multimedia and publishing, digital PR, web development, interactive learning, etc. Some of our work include: 2022 – AI/ML/automation (e. g. ChatGPT, AI TTS, etc) 2015 – Inbound marketing 2011 – CMS (content management system), Web 2. 0 and e-commerce development 2010 – App development (social, web and mobile) 2003 – Perl development on UNIX 2003... --- > McGallen & Bolden Group has served AI (artificial intelligence and machine learning), robotics, and automation clients since the 1990s. - Published: 2023-02-22 - Modified: 2025-07-10 - URL: https://mcgallen.com/clients/clients-ai-robotics/ We have worked with machine learning (ML) clients in the early years before AI became a thing! We are also practitioners of coding and AI in-house, making us your colleagues in the field, and understanding how to build your brand to succeed in the media. Here is a sampling of AI, ML, robotics, and automation clients we have worked with. MAN Truck & Bus MAN Truck & Bus (MAN SE) is one of Europe’s leading commercial vehicle manufacturers and providers of transport solutions, including vans, trucks, buses, diesel and gas engines, as well as services related to passenger and freight transport. MAN SE, a Volkswagen SE company and part of the Volkswagen Group, employs approximately 33,000 people worldwide. Today, MAN Truck & Bus has evolved from a vehicle manufacturer to a provider of intelligent and sustainable transport solutions. Services: PR Period: 2024 Countries: Singapore Challenge: Transportation solutions, even though a consumer offering such as buses, can be difficult to pitch to the media. This is also against a media climate where global politics and conflicts dominate the space within the same narrow time frame when such news has to be pitched. Successes: We have helped the client and its partner in Singapore reach out to some of the Tier 1 (or above Tier 1) mainstream media and managed to secure high quality and dominant coverage in 3 of the national dailies, as well as its associated internationally read online versions and also other media. Coverage: 16 coverage as of Sep... --- > McGallen & Bolden has some video and audio channels and podcasts with some sample content. - Published: 2022-12-26 - Modified: 2025-02-20 - URL: https://mcgallen.com/youtube-spotify-podcasts/ Livestream and on-demand video We have worked with our clients to deliver livestreaming and on-demand video events, including webinars, to inform the media and their customers. Through platforms such as Podcastle or Riverside, we can help you reach out simultaneously to LinkedIn, Facebook, YouTube and TikTok, and also use Zoom for live webinars and media conferences. YouTube (playlist) Watch our YouTube channel playlist here (https://youtube. com/@mcgallen). https://youtube. com/playlist? list=PL2HevdcXD6eo57kj3T09e7ZjR2iuwp78G YouTube (sample videos) Here are some videos from our channel: https://www. youtube. com/watch? v=20h0lCwVrYo https://www. youtube. com/watch? v=d4EIexCEGQM&t=32s https://www. youtube. com/watch? v=96RNb-Yo0VI https://www. youtube. com/watch? v=SAvgaDkUoMY https://www. youtube. com/watch? v=Ld3KnTu0TTE https://www. youtube. com/watch? v=KL5xKMIVi_M https://www. youtube. com/watch? v=iNLDW7gUkmI Podcasts (Spotify, Soundcloud and more) We have converted our video content to audio and distributed it to several major podcast platforms, including Apple, Spotify, Soundcloud, TuneIn, Amazon, and more. Odysee (backup) For backup videos, you can find us on Odysee too. https://odysee. com/@mcgallen --- > Read our insights and more, penned by McGallen & Bolden principals. - Published: 2022-10-05 - Modified: 2024-12-05 - URL: https://mcgallen.com/blog/ Subscribe to our upcoming newsletter Why VCs and Investment Firms can Improve their Portfolio Success with a Premier APAC PR FirmVenture capital and private equity firms are, at their absolute core, engines of wealth creation. They source raw innovation, infuse... Shadow AI, OpenClaw and Mythos are changing Cybersecurity postures as well as Critical PR and CommunicationsThe C-suite may have invariably fallen for a risky, even “messianic” narrative. For the past few years, artificial intelligence has... Navigating the APAC Matrix: Why a Red Team Approach is Your Path to Sustainable GrowthThe Asia Pacific region is a beautiful, monolithic illusion. All too often, Western boardrooms look at a map and see... The Disaster of Silence: Why PR Is Your Only Profitable Pipeline in the AI EraIn the corridors of power, fear is a poor advisor. As geopolitical tectonic plates shift and economic indicators flicker like... The Triple Threat of Visibility: Why SEO, AEO, and GEO Must Dance Together in the AI AgeI was recently sitting at a quiet corner of a café in Singapore, and saw a group of young professionals... The Strategic Edge: Why Minimalist Typography Beats AI “Art” in Packaging DesignIn boardroom discussions and strategy meetings across the region, I frequently encounter a prevailing—and frankly, dangerous—myth among non-designers. Many well-meaning... Why Choose an Independent PR Agency Like McGallen & Bolden Rather Than Large Global Networks in the Asia Pacific? The Asia Pacific region is a kaleidoscopic mosaic of twenty-three countries and fourteen major languages. It is a monolith only... The... --- > Singapore-based McGallen & Bolden chairs Aurea Terras, the Asia Pacific PR Collective, with top PR agencies serving the Asia Pacific, LATAM, MEA and BRICS. - Published: 2022-09-30 - Modified: 2026-05-11 - URL: https://mcgallen.com/firm/aurea-terras-asia-pacific-pr-collective/ What do we do for you in a few words? 1) We get people to KNOW YOU throughout Asia 2) We get LEADS for you We are part of Aurea Terras (“Golden Lands” in Latin), the Asia Pacific PR Collective, as lead and chair. Who are the top communication firms serving the APAC, LATAM, MEA, and BRICS PLUS? With 4. 3 billion people in the Asia Pacific, nearly 670 million in the LATAM (Latin America and the Caribbean), and 3. 3 billion in the BRICS nations (Brazil, Russia, India, China, and South Africa) and the newer BRICS PLUS (including Indonesia, Saudi Arabia, Egypt, the United Arab Emirates, Iran, and Ethiopia since late 2023), the world is now much more vibrant and multi-dimensional in trade and culture. The original BRICS nations have overtaken the G7 nations in GDP based on PPP (purchasing power parity) since 2020, making it an important market to explore and invest in. Since the early 1990s, together with our partners, we have consulted for multinational corporations, emerging businesses, and startups around the Asia Pacific. We are often the lead digital marketing and PR agency in Asia Pacific and the world, as a single and convenient point of contact and billing. We have a network of APAC and global communication partners, so we can help you reach the Americas, Europe, Southeast Asia, North Asia (China, Korea, Japan, and Taiwan), Australasia, the Middle East, and LATAM. Singapore Australia/New Zealand China (PRC, including Hong Kong SAR) India Indonesia Japan LATAM... --- > Candidates can write to McGallen & Bolden with a brief introduction, contact details, LinkedIn profile, and what opportunities you are seeking. - Published: 2022-09-30 - Modified: 2025-08-08 - URL: https://mcgallen.com/firm/jobs/ Write to us using the contact form below with a brief introduction, pointing us to your blog, video, portfolio, LinkedIn, etc. , and what opportunities you are looking for. Why work with us? Unlike large firms, our firm is nimble and small but led by very hands-on C-suite-level principals who EACH bring over 30 years of experience in leadership, marketing, communications, technology, and more. As a junior associate, you get to learn from the best, who have been in the trenches and back, hands-on, every day. You will get to learn quickly, communicate with international clients, and implement and refine strategies and tactics. You won't be stuck doing just one small thing or serving just one client. It is entirely up to your own motivation to learn and grow. Associates (International) We are looking to build a team of international associates on a per-gig or retained basis, depending on your skills and capabilities. We are specifically looking for B2B and tech PR specialists with field experience (NOT "account servicing" on your resume). You must be bilingual in both written and spoken communication—English and your native language. Candidates should have extensive media contacts in B2B, broadcast (TV and radio), and online media. Experience in website design, coding, video, and post-production is preferred. Countries we are looking to expand to with international associates include: Hong Kong SAR Japan Malaysia South Korea Taiwan ROC Associates (Singapore) Our agency is suitable for a Singapore citizen or permanent resident (PR) who enjoys working in a... --- > McGallen & Bolden is led by consultants Dr Seamus Phan and Ter Hui Peng, each with more than 30 years of experience in PR, marketing, and crisis communication. - Published: 2022-09-30 - Modified: 2026-05-08 - URL: https://mcgallen.com/firm/strategists/ Why work with McGallen & Bolden's strategists? McGallen & Bolden's team of strategists possesses field-proven experience and expertise. While there may be seemingly affordable options in the industry, seasoned and enlightened clients know that to get strategic-level counsel and effective and impactful delivery of tactical campaigns throughout Asia Pacific, you need strategists and communication leaders with decades of experience each, who have tried every tool of the trade and know which of these tools work. Our team of senior strategists have hands-on experience and expertise from 1990s till now in DevOps, cybersecurity, e-commerce, social media, and AI, making us knowledgeable about your business, including how best to be "AI whisperers" to get your business upfront with the media and your customers. Who are the lead McGallen & Bolden strategists? Our two lead consultants each earned more than 3 decades of experience in digital marketing, integrated marketing communications, PR, branding, strategic consulting, marketing management, event consulting, information technology (IT), cybersecurity, biochemistry, training and development, and more. We are geeks at heart and love technology. Our lead consultants are also native Chinese speakers and writers and can help clients with Mandarin/Chinese campaigns (both traditional Chinese for Taiwan/HK and simplified Chinese for China and Singapore markets). Ter Hui Peng Director of Strategy Connect on LinkedIn Consult on: Strategy (C-suite & entrepreneurs) Public Relations & Communication Marketing (including lead generation) Sales/Revenue 33 years in media, publishing, advertising, and strategy consulting. Hui Peng has worked in the media and communications industry since 1991, when she... --- > McGallen and Bolden Singapore: Leading PR agency for clients in diverse industries in business strategy, marketing, PR, and crisis communication since 1991. - Published: 2022-09-30 - Modified: 2026-05-12 - URL: https://mcgallen.com/ Recent Blog Articles Why VCs and Investment Firms can Improve their Portfolio SuccessRead More Shadow AI, OpenClaw and Mythos are changing Cybersecurity postures asRead More Navigating the APAC Matrix: Why a Red Team Approach isRead More What do we do for you in a few words? 1) We get people to KNOW YOU 2) We get LEADS for you Are you in the AI, automation, industrial, healthcare, or cybersecurity business? Do you face intense competition in your industry? Going IPO? Do "tariffs" and other trade hurdles cause you anxiety? Are you considering expanding into the vast and lucrative Asia-Pacific market? Do you need digital marketing, lead generation, branding, media training, crisis communication, and PR coverage? Do you want digital PR and AI pioneers to be your "AI whisperers" to get you upfront with the web, the media, and your customers? You have come to the right place! We at McGallen & Bolden can help you TODAY. 欢迎 welcome स्वागत selamat datang いらっしゃいませ 환영 добро пожаловать mabuhay ยินดีต้อนรับ chào mừng! McGallen & Bolden is an award-winning strategy, marketing, crisis communication, and PR agency in Asia, specializing in communications and strategic counsel for technology, healthcare, industrial automation, and B2C clients. Based in Singapore, we have been serving global clients and building brands from the ground up for over 30 years. Profit from the USD 35 trillion market in Asia Pacific with us today! Some of our amazing clients As seen on 1. Your brand & business challenges now "Tariffs" and trade hurdles... --- > McGallen & Bolden Leadership and strategy consulting since 1991, providing business strategy, red team, market entry, and branding consulting in Asia Pacific. - Published: 2022-09-30 - Modified: 2026-03-16 - URL: https://mcgallen.com/strategy/ What do we do for YOUR C-suite? 1) We get people to KNOW your brand 2) We get LEADS for you Having a great, innovative, and actionable business strategy needs creativity, experience, and expertise. Creative ideas need to be tempered with real-world, field-proven experience and relentless decades of learning. What makes our strategy consulting special? McGallen & Bolden's team started out not as PR consultants but in the business and strategy consulting arena since its inception in the 1990s. The firm was an early pioneer in Total Quality Management (TQM), customer service, service quality, and ISO 9000/14000 training. Our clients have been in aviation, manufacturing, services, retail and distribution, medical, pharmaceutical, technology, cybersecurity, and more. Our expertise in global affairs, diplomacy, politics, science, technologies, methodologies, leadership principles, marketing, and branding has enabled us to navigate through all the major challenges of the past decades and assist numerous clients in managing their communications effectively. 1997: Asian Financial Crisis 2000, Dotcom Bubble (Dotcom Crash) 2003, SARS 2004, H5N1 aka “bird flu. ” 2008, Global Financial Crisis & Recession 2009, H1N1 flu pandemic 2019, Pandemic (COVID-19) 2020, Stock Market Crash (COVID-19) 2014-2024, Regional Conflicts & Energy Crisis Today, clients large and small turn to us for our business expertise, strategies, ideas, and innovative approaches to market entry, brainstorming, red teaming, product formulation, marketing, branding, and leadership development. Customers trust us because our principals have decades of practical, field-tested, contextual industry, and consulting experience. 1. What are you facing now? Need Asia-Pacific strategy &... --- > McGallen & Bolden is a leading pioneer tech, AI, industrial, and healthcare PR agency in Asia Pacific, serving ASEAN, China, Japan, Korea, ANZ, MEA and BRICS. - Published: 2022-09-30 - Modified: 2025-12-23 - URL: https://mcgallen.com/public-relations/ What do we do for you in a few words? 1) We get people to KNOW YOU 2) We get LEADS for you Headquartered in Singapore, McGallen & Bolden is the leading B2B and tech PR agency in Asia Pacific, having been a pioneer in technology and B2B public relations (PR) since 1991. What makes McGallen & Bolden's PR consulting special? Since then, we have expanded to serve B2C and FMCG, sports, government, non-profit, healthcare/medical, etc. We help you reach some of the 4. 3 billion people in Asia Pacific, a USD 35 trillion market. Through public relations (PR), we help you build your brand and profits across all online and offline media, including print, TV, radio, podcasts, and video channels (YouTube). We received awards, including Most Innovative PR Agency (Bronze 2020, 2019, 2018, 2017, Silver 2016), PR Agency of the Year (Bronze 2019, 2018, Silver 2017), Digital Firm of the Year (Honorable Mention 2017, 2016), Best Singapore PR Agency list, and Top Training Firms in Singapore. 1. What are you facing now? "Tariffs" and trade hurdles elsewhere and need a new market Need Asia Pacific media coverage Brand needs a boost, or brand is relatively unknown Looking for customers and investors Technical products that are hard to explain Need strategic and tactical advice Need AEO (answer engine optimization) for your brands and news to be found 2. 360º Communications throughout Asia Pacific Public Relations (PR, content, TV/radio, events) Coaching (media coaching, crisis communication, leadership, sales) Employer branding (LinkedIn, blog,... --- > Impactful media events & creative product launches for your brand? Work with McGallen & Bolden Group for your Asia Pacific growth today. - Published: 2022-09-30 - Modified: 2025-06-16 - URL: https://mcgallen.com/events/ What do we do for you in a few words? 1) We get people to KNOW YOU 2) We get LEADS for you As the leading marketing and PR agency in Singapore and Asia Pacific, we believe field events are a powerful tool in your overall marketing program. There is nothing like a great event to personally engage your prospects and customers. People crave the personal touch, and a great, fun, fulfilling event can help you get closer to your prospects and customers. What impactful and creative events can McGallen & Bolden help you with? As event creative directors, McGallen & Bolden's team has led and managed press launches, creative mega-events, and themed events for clients since our inception. Some past events we have conceived, directed, and managed include: brand launch events store launches mall events media conferences yacht events fashion shows press tours (international) game shows conferences, seminars, and symposiums seminars influencer engagement events book launches outdoor advertising programs Sample event videos Here are just a few examples of the unique press and customer events we have managed and created as agency and creative directors to increase awareness of our clients' brands, products, and solutions. In a highly competitive marketplace, launching your company, brand, or product with a press release is neither sufficient nor effective. Rely on our extensive and proven experience to help you create unique and memorable press and public events. https://www. youtube. com/watch? v=t8_BOXBtLoI https://www. youtube. com/watch? v=AZdlJpcvWWo https://www. youtube. com/watch? v=j6LfqHGWYfQ https://www. youtube. com/watch? v=OtwdPb6daqQ... --- > McGallen & Bolden Group provides Media Coaching and Crisis Communication for C-suite since the 1990s, as well as leadership, sales & brand transformation. - Published: 2022-09-30 - Modified: 2025-07-02 - URL: https://mcgallen.com/coaching/ What makes McGallen & Bolden's media and communication coaching special? As the leading technology and B2B PR agency in Singapore and Asia Pacific, we have been coaching and mentoring C-suite leaders from diverse industries since the 1990s (see some of them). We are experienced human capital development specialists, having developed programs for large and emerging companies worldwide since the 1980s. Our media coaching and crisis communications programs are honed from our own journalistic experience in TV, radio, print and online. Our principals have weathered every major storm of the past few decades and helped many clients manage communications through it all, including: 1997, Asian Financial Crisis 2000, Dotcom Bubble (Dotcom Crash) 2003, SARS 2004, H5N1 aka “bird flu” 2008, Global Financial Crisis & Recession 2009, H1N1 flu pandemic 2019, Pandemic (COVID-19) 2020, Stock Market Crash (COVID-19) 2014-2024, Regional Conflicts & Energy Crisis We received awards and accolades including: Most Innovative PR Agency (Bronze 2020, 2019, 2018, 2017, Silver 2016), PR Agency of the Year (Bronze 2019, 2018, Silver 2017), Digital Firm of the Year (Honorable Mention 2017, 2016), Best Singapore PR Agency list, and Top Training Firms in Singapore. 1. What are you facing now? Need media coaching and mentoring for spokespersons Need crisis communication coaching Need inspiration for our teams Need sales coaching Need structured learning programs 2. We inspire your leaders through Media coaching with simulations Crisis communication coaching Inspiration for leaders Ideas for salespeople Structured learning 3. What programs we provide Media coaching Crisis communication Leadership coaching... --- > McGallen & Bolden is a pioneer digital marketing, SEO, social media, LinkedIn and AI firm serving B2B and B2C brands worldwide. - Published: 2022-09-30 - Modified: 2026-05-08 - URL: https://mcgallen.com/marketing/ What do we do for you in a few words? 1) We get people to KNOW YOU 2) We get LEADS for you As a pioneering marketing and PR agency in Singapore and Asia Pacific, we have been building web, e-commerce, social media, cybersecurity, and AI solutions since 1996. Unlike those with pure journalism backgrounds, our team has strong journalism, sales, marketing, and technical backgrounds, making us extremely experienced in lead generation for sales and profits. Why are digital pioneers important with your sales cycle? Today's marketing is sophisticated. You want brand voice, reputation management, crisis communications, social listening, and engagement. You want sales. You want revenue. McGallen & Bolden's team can help with integrated and holistic inbound marketing programs to drive a call to action, generate leads, and improve your sales cycle. 1. What are you facing now? "Tariffs" and trade hurdles elsewhere and need a new market Need Asia-Pacific leads, prospects & pipelines Need to improve brand voice & reputation Lackluster campaigns & events Need AEO (answer engine optimization) for your brands and news to be found 2. We lead your marketing throughout Asia and the Pacific Digital marketing for lead generation that converts Creative marketing campaigns (online and offline) Creative events (online and offline) AI, data & tech-led marketing (SEO, AEO & GEO) Offline A&P (advertising & promotion) ideation 3. How can we help you with marketing? Content (copywriting, creative direction, infographics, slides) Social media marketing (blogs, Facebook, LinkedIn, YouTube, Instagram, TikTok, Rednote, ads, etc) AI chatbots... --- > McGallen & Bolden has served multinational, Fortune 500, startups, etc, in various industries from tech, industrial, to healthcare. - Published: 2022-09-30 - Modified: 2026-05-08 - URL: https://mcgallennet.mbmx2.com/clients/ As the leading marketing and PR agency in Singapore and Asia Pacific, we have been helping clients from diverse industries in various stages of growth, to achieve cutting-edge PR and marketing success through innovative strategies and tactics. We received awards and accolades including: Most Innovative PR Agency (Bronze 2020, 2019, 2018, 2017, Silver 2016), PR Agency of the Year (Bronze 2019, 2018, Silver 2017), Digital Firm of the Year (Honorable Mention 2017, 2016), Best Singapore PR Agency List, and Top Training Firms in Singapore. Leading PR agency in Asia Pacific for B2B and Tech clients We have worked with multinational Fortune 500 corporations, Nasdaq and other listed high-tech firms, pre-IPO tech firms, fast-moving consumer goods (FMCG) companies, medical, government, non-government, non-profit, sports, and start-ups. We are often assigned by our multinational B2B clients as their Lead Agency for the Asia-Pacific region, tapping on the expertise of our network of partners and associates. We are pioneers and experts in serving these industries, so if you belong to one of them, you know who to call! Cyber security (Internet security, network security, cloud security, mobile security) Industrial automation and safety (IoT, industrial controls, safety) AI/ML/SaaS/Robotics (Artificial Intelligence, machine learning, automation, robotics) Healthcare and pharmaceuticals (hospitals, clinics, supplements, skincare, beauty, etc) Fashion and Luxury (fashion, functional, sports, eyewear, hifi, speakers, headsets, cameras, etc) Food and Hospitality (restaurants, entertainment, etc) Government and Non-Profits You can select each category of clients to read some case studies (above) or read the page of all the available... --- > McGallen & Bolden Group has served cybersecurity clients since 1996, when commercial Internet became available in Asia. - Published: 2022-09-30 - Modified: 2025-12-02 - URL: https://mcgallennet.mbmx2.com/clients/clients-cybersecurity/ We are a pioneer cybersecurity PR agency in Asia, with Seamus being one of the pioneer Internet and cybersecurity practitioners and developers (BSD UNIX-based email security server appliance and full-stack DevOps). Here is a sampling of cybersecurity-related clients we have worked with. We have served many more clients, including stalwarts and pioneers in cybersecurity. One pioneer client in the cybersecurity space has been our client for nearly 30 years! Please feel free to contact us directly for client success stories. Keeper Security Keeper Security is one of the leading vendors for password, passkey and secrets management, privileged access, secure remote access and encrypted messaging. We work with the client with full-spectrum public relations in the region. Services: PR Period: 2024-now Countries: ASEAN & ANZ (Australasia) Challenge: In a competitive cybersecurity space amidst a rapidly shrinking B2B and trade media space, we have to help the client grow mindshare, branding, and media outreach in this region. Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building up its brand association with cybersecurity, including broadcast, print, and online media, many of which are top tier media. We managed their media event and paddock tour during the F1 Race, and secured top-tier media attendance and coverage. https://www. youtube. com/watch? v=pvqW1scIwPs Global Anti-Scam Alliance The Global Anti-Scam Alliance (GASA) is a nonprofit organization that unites governments, law enforcement, financial institutions, and tech companies to fight online scams globally. GASA's mission is to protect consumers by fostering... --- > McGallen & Bolden Group has served healthcare (hospitals and clinics), medical facilities and labs, pharmaceutical, healhtech and supplements clients for decades. - Published: 2022-09-30 - Modified: 2026-05-08 - URL: https://mcgallennet.mbmx2.com/clients/clients-healthcare/ Here is a sampling of healthcare, medical, pharmaceutical, and supplement companies we have worked with. We have helped grow brands such as HST Medical and DTAP Clinic. HST Medical HST Medical is a Singapore-based health supplements company, with products such as Rheuma-Salve, ZooVites kids vitamins, and so on. The group also owns the Essentials Pharmacy. HST stands for “Higher, Stronger and Together. ” Services: PR, Marketing, Strategy, Branding, Coaching, Website Period: 2017-now Countries: International Challenge: The group faced tremendous competition in a very heated ecosystem and against an antiquated channel and distribution system. At the same time, brand recognition was very low. The brand has an ineffective website and a dismal Facebook page. Successes: We have helped the client establish its brand and its products through multi-channel 360 marketing, including PR (getting its spokespersons on broadcast, print, and online), building a content blog, and converging older websites into a new website with better SEO at https://hstmedical. com. We launched the brand’s first outdoor advertising campaigns, including roadshows with an outdoor advertising company and conceptualizing and launching the brand’s first bus-stop digital panel advertising campaigns. We also manage the brand’s Facebook page, curate and edit content for the page, and build a following to complement the new website. We helped the client strategize along the entire creative supply chain and branding, including creating the new moniker “Higher, Stronger, Together” to stand for HST. We also helped the client manage social media, web, and PR communication during the COVID-19 crisis. As we... --- > McGallen & Bolden Group has served clients in industrial safety, industrial engineering, manufacturing, and more. - Published: 2022-09-30 - Modified: 2026-03-16 - URL: https://mcgallennet.mbmx2.com/clients/clients-industrial-b2b/ We have always been technologists and are interested in all things tech. We have served industrial engineering, industrial safety, automation, robotics, transportation, and manufacturing businesses since the 1990s. Here is a sampling of industrial and engineering clients we have worked with. MAN Truck & Bus MAN Truck & Bus (MAN SE) is one of Europe’s leading commercial vehicle manufacturers and providers of transport solutions, including vans, trucks, buses, diesel and gas engines, as well as services related to passenger and freight transport. MAN SE, a Volkswagen SE company and part of the Volkswagen Group, employs approximately 33,000 people worldwide. Today, MAN Truck & Bus has evolved from a vehicle manufacturer to a provider of intelligent and sustainable transport solutions. Services: PR Period: 2024 Countries: Singapore Challenge: Transportation solutions, even though a consumer offering such as buses, can be difficult to pitch to the media. This is also against a media climate where global politics and conflicts dominate the space within the same narrow time frame when such news has to be pitched. Successes: We have helped the client and its partner in Singapore reach out to some of the Tier 1 (or above Tier 1) mainstream media and managed to secure high quality and dominant coverage in 3 of the national dailies, as well as its associated internationally read online versions and also other media. Coverage: 16 coverage as of Sep 2, 2024 (reaching 60. 3 million audience, 420 engagements, 101k views, with an average domain authority (DA) of 60).... --- > McGallen & Bolden Group, while being a B2B PR agency, has also successfully built and served FMCG clients in diverse spaces. - Published: 2022-09-30 - Modified: 2026-04-15 - URL: https://mcgallennet.mbmx2.com/clients/clients-consumer-b2c/ Here is a sampling of consumer clients we have worked with, from fast-moving consumer goods (FMCG), fashion and luxury brands, hospitality (food and beverage), consumer electronics, audio and visual equipment, and more. We have helped build brands such as CROCS and Plantronics (acquired by HP) in Singapore and ASEAN, respectively. VillageSmith Gifts Workshop (Gemworks. com) VillageSmith specializes in customized gifts, genuine 4-leaf clover souvenirs, and true laser engraving services. We worked for the company in various parts of creative direction, graphic design and production, digital media, PR counsel, and with its revamp of its web and e-commerce presence. Services: PR, Marketing, Strategy, Branding, Website Period: 2006-now Countries: Singapore Challenge: The retail sector for gifts, souvenirs, and mobile phone accessories is very saturated, with many even offering similar products and services. Successes: Since its early days, we have helped the company in various cost-effective creative print campaigns in mainstream media, event collaterals, point-of-sale (POS) print collaterals, including collaterals for overseas exhibitions. More recently, we have assisted the company in moving towards social media, interactive media, and e-commerce, to counter the challenges on the retail front and the need for consistent branding. The business has found good interest and purchases from overseas because of the digital transformation. Visit the web presence we designed, host, and maintain for the company, and its facebook. We also created and maintain the company's AI RAG chatbot (retrieval augmented generation) for its online content. Therabody Singapore Therabody Singapore distributes the Theraface Mask Glo, a consumer device that... --- > McGallen & Bolden Group has served clients in fashion, footwear, luxury products such as fashion, audio visual equipment, and more. - Published: 2022-09-30 - Modified: 2026-04-15 - URL: https://mcgallennet.mbmx2.com/clients/clients-fashion-luxury/ Here is a sampling of fashion and luxury clients we have worked with, some of whom we have helped build up their brands in Singapore and the region, including the likes of CROCS and Plantronics (acquired by HP). VillageSmith Gifts Workshop (Gemworks. com) VillageSmith specializes in customized gifts, genuine 4-leaf clover souvenirs, and true laser engraving services. We worked for the company in various parts of creative direction, graphic design and production, digital media, PR counsel, and more recently, with its revamp of its web and e-commerce presence. Services: PR, Marketing, Strategy, Branding, Website Period: 2006-now Countries: Singapore Challenge: The retail front for gifts, souvenirs, and mobile phone accessories is very saturated, with many even offering similar products and services. Successes: Since its early days, we have helped the company in various cost-effective creative print campaigns in mainstream media, event collaterals, point-of-sale (POS) print collaterals, including collaterals for overseas exhibitions. More recently, we have assisted the company in moving towards social media, interactive media, and e-commerce, to counter the challenges on the retail front and the need for consistent branding. The business has found good interest and purchases from overseas because of the digital transformation. Visit the web presence we designed, host, and maintain for the company, and its facebook. We also created and maintain the company's AI RAG chatbot (retrieval augmented generation) for its online content. Therabody Singapore Therabody Singapore distributes the Theraface Mask Glo, a consumer device that resembles a mask, with 504 LEDs of red, red+infrared, and... --- > McGallen & Bolden Group has served clients in food and beverage, hospitality and related industries. - Published: 2022-09-30 - Modified: 2025-07-10 - URL: https://mcgallennet.mbmx2.com/clients/clients-food-hospitality/ Here is a sampling of some of the food and hospitality clients we have worked with. Swensen’s Swensen’s Restaurants are part of ABR Holdings Ltd. and include the likes of Gloria Jean Coffee and Earle Swensen’s. We provided full-spectrum PR and marketing communication, media training, media events, and other additional services for Swensen’s restaurants, Oishi launch, Gloria Jean, and Earle Swensen’s. We have helped the restaurant chain establish a strong foothold in the media and the public space. Services: PR, Marketing, Media Coaching Period: 2004-2011 Countries: Singapore Challenge: Family and consumer F&B space is fiercely competitive, with the media space limited and public loyalty fleeting. Successes: We have helped the client establish its brand, its outlets and its presence, helping to solidify its image of a family-centric restaurant chain that caters to families, executives, dating couples, etc. while extending coverage and interest to its specialty outlets in gourmet coffee and higher-end cuisine. Coast Cycles Coast Cycles is a local Singapore bicycle brand, with bespoke bicycles designed by local bike designer Jansen Tan. Coast & Company is the showroom, workshop and mini-café, catering to the sales and demonstration of the Coast Cycles range of products and accessories. We helped launch the brand to the local media and influencers, as well as community groups, through various events. Services: PR, Marketing, Strategy Period: 2014-2016 Countries: International Challenge: The bicycle market in Singapore is very vibrant and increasingly competitive. Successes: We helped to launch the brand through local media, through earned media in print... --- > McGallen & Bolden Group has served government and non-profit clients (NPO) since the 1990s, from communication, coaching, to technology (web and devops). - Published: 2022-09-30 - Modified: 2026-03-16 - URL: https://mcgallennet.mbmx2.com/clients/clients-government-nonprofits/ Here is a sampling of government agencies and non-profits (charities) we have worked with. ABLE (Abilities Beyond Limitations and Expectations) We worked with the leadership of the non-profit ABLE, a member of Caritas Singapore, the social mission arm of the Catholic Church in Singapore. The non-profit serves people with physical challenges and their caregivers with services such as rehabilitation, training, respite care, wheelchair-accessible transport, as well as a social enterprise that places employment for people with physical challenges. Services: PR, Media Coaching Period: 2019-now Countries: Singapore Challenge: In an environment where non-profits, with finite resources, need to reach as many people as possible to allow their services to benefit more people, it is challenging. Successes: Helped the non-profit's leadership become aware and prepared when facing the media and became self-reliant in working and collaborating with the media. Communicated some of the key initiatives of the non-profit to the media, resulting in various media coverage. https://www. youtube. com/watch? v=_0ffBXbPfLQ Montfort Care Montfort Care is one of the leading Singapore social service agencies (SSAs) that supports individuals, families, and communities facing life's challenges with services in family support, child protection, anti-violence, mental health, caregiving, and eldercare. Services: Internal communications Period: 2025 Countries: Singapore Challenge: The SSA needed a "red team" to assist the organization in the next lap of its community service. Successes: We developed and ran a focus group program with many of their key team members, helping to clarify the positioning of the organization. We provided professional recommendations for brand... --- > McGallen & Bolden Group maintains an extended list of case studies and client successes in one page - Published: 2022-09-30 - Modified: 2026-05-08 - URL: https://mcgallen.com/clients/clients-all-client-successes/ Here is a sampling of some of the successes we have done for various clients. We have served many more clients, including stalwarts and pioneers in cybersecurity, B2B enterprise technologies, AI, industrial automation, etc. One pioneer client in the cybersecurity space has been our client for closer to 30 years! Check with us directly for client success stories. Keeper Security Keeper Security is one of the leading vendors for password, passkey and secrets management, privileged access, secure remote access and encrypted messaging. We work with the client with full-spectrum public relations in the region. Services: PR Period: 2024-now Countries: ASEAN & ANZ (Australasia) Challenge: In a competitive cybersecurity space amidst a rapidly shrinking B2B and trade media space, we have to help the client grow mindshare, branding, and media outreach in this region. Successes: We have helped the client establish its brand, its solutions and its presence throughout the region, building up its brand association with cybersecurity, including broadcast, print, and online media, many of which are top tier media. We managed their media event and paddock tour during the F1 Race, and secured top-tier media attendance and coverage. https://www. youtube. com/watch? v=pvqW1scIwPs HST Medical HST Medical is a Singapore-based health supplements company, with products such as Rheuma-Salve, ZooVites kids vitamins, and so on. The group also owns the Essentials Pharmacy. HST stands for “Higher, Stronger and Together”. Services: PR, Marketing, Strategy, Branding, Coaching, Website Period: 2017-now Countries: International Challenge: The group faced tremendous competition in a very heated ecosystem,... --- > McGallen & Bolden principal consultants have global communication consulting experience, and published books in PR, marketing, branding, and technology. - Published: 2022-09-30 - Modified: 2025-08-03 - URL: https://mcgallen.com/books/ What books did McGallen & Bolden strategists publish? Our senior strategists are active thought leaders and practitioners in the fields of business strategy, marketing, branding, public relations, and leadership development, with nearly 70 years of collective experience. Some of their thoughts have been published in books, academic journals, and book chapters. Here are some of our strategists' books. Tough Times, Great PR—Dot Zen 3. 0: Building brands and publicity for the 21st Century Brands large and small are facing the toughest times of the 21st century, with global pandemics and conflicts causing roadblocks and downturns. So how can brands bootstrap their way to victory in the war for branding and publicity? Table of contents 4 key steps to harnessing public relations in a recession Is your business ready for PR? Engage your PR at the C-suite level 3 critical tips for spokespersons Is your C-suite merely non-player characters (NPC) in the media? 5 crippling PR mistakes to avoid Hunt for PR help only when a crisis hits? Taking “journalese” out of our writing Feeling let down by your media monitoring service? Drilling down deeper into PR measurement 4 critical tips for marketers facing a deep decline of the “influencer” industry 5 critical crisis management and communication tips 3 tips to build a brand in a crisis future of PR in the 21st century is the bottom line Crises may not be what you think; be prepared Don’t try to bury bad news on a Friday Physics and the art of... --- > McGallen & Bolden Group is a leading award-winning strategy, digital marketing, crisis communication, and PR agency in Asia Pacific. - Published: 2022-09-30 - Modified: 2026-04-30 - URL: https://mcgallen.com/awards-news/ McGallen & Bolden is a leading strategy, marketing, crisis communication, and PR agency in Asia Pacific, headquartered in Singapore. Founded in 1991, the group has served and led communications and leadership transformation programs for large and emerging clients in computing, cybersecurity, artificial intelligence (AI), robotics and automation, industrial safety and engineering, consumer and luxury products, audio and visual equipment, healthcare, pharmaceuticals, hospitality, non-profits, governments, and more. As seen on What awards and accolades has McGallen & Bolden earned? We received awards and accolades, including Most Innovative PR Agency (Bronze 2020, 2019, 2018, 2017, Silver 2016), PR Agency of the Year (Bronze 2019, 2018, Silver 2017), Digital Firm of the Year (Honorable Mention 2017, 2016), FeedSpot Top Singapore Blog, Best Singapore PR Agency List, Top 10 Best Digital Marketing Agencies in Singapore, and Top Training Firms in Singapore. News and updates Here are some updates, awards we have won, and news about our firm. Apr 2026 Dynamic Business Australia comments on Using AI without risking Data Leaks Our CTO, Seamus, was featured in leading trade media Dynamic Business in Australia, with comments on a curated piece by Yajush Gupta, "What is the simplest way to start using AI in my business without risking data leaks. " Seamus talked about the simplest, most cost-effective, and secure way to using AI for businesses, is offline RAG (Retrieval-Augmented Generation), without all the worries of agentic AI. He stressed that RAG is digital sovereignty, securing sensitive and important data locally, with a straightforward workflow. Mar... --- > Work with a pioneering expert team at McGallen & Bolden Group in PR, digital marketing, strategy & crisis communication today! - Published: 2022-09-30 - Modified: 2026-05-08 - URL: https://mcgallen.com/contact/ Work with a pioneering expert team in PR, marketing (including SEO, AI AEO & GEO), strategy & crisis communication today! If you are a business wanting to succeed in Asia Pacific with PR (public relations), marketing, coaching/training, crisis communication, and strategic counsel, send us an email right away! Or you can fill out this form. Thank you! If you have a crisis and need help, do remember to disclose as many details as possible so that we can quickly assess your situation. Looking for jobs? Asia Pacific, Middle East, South America, BRICS PLUS: McGallen & Bolden Pte Ltd 10 Anson Rd, International Plaza, Unit 03-19, 079903 Voicemail: +65 3105 1378 WhatsApp is primarily for clients during project coordination only. Thank you. --- > McGallen & Bolden: Internet, digital PR, digital marketing, crisis communication, and media coaching for B2B and B2C clients since 1991 from Singapore. - Published: 2022-09-30 - Modified: 2026-05-11 - URL: https://mcgallen.com/firm/ Preamble McGallen & Bolden is a leading strategy, marketing, crisis communication, and PR agency in Singapore, serving the Asia Pacific and worldwide. Founded in 1991, the group has served clients in computing, cybersecurity, AI, robotics and automation, industrial safety and engineering, healthcare, pharmaceuticals, FMCG, hospitality, non-profits, and governments. As seen on What is the history of McGallen & Bolden? McGallen & Bolden is one of the most established B2B public relations (PR) agencies in Asia Pacific, specializing in business strategy, digital marketing, marketing communications, public relations, video for YouTube, media and crisis communications coaching, and leadership and sales coaching. “Our singular goal is to help you COMMUNICATE your brand effectively to all your stakeholders, through our tactical approaches and service offerings. ” Founded in Singapore in 1991 (initially as a design and total quality management consultancy), McGallen & Bolden Group is today one of the most established independent full-service strategy, marketing, and B2B PR agencies focused on Asia Pacific (ASEAN, Australasia, India, and North Asia, including China PRC, Taiwan, Japan, and South Korea). Our core team, which is hands-on, fast, lean, and kaizen-focused, has built a deep pool of intellectual capital, allowing us to endure many economic challenges and communications evolutions for more than 30 years. Our consultants operate globally through the power of technology-centric collaboration, and our Singapore office works closely with various associates around the world, including China PRC, Hong Kong SAR, Japan, South Korea, Thailand, Malaysia, Australia, etc. , often appointed by our esteemed clients as their... --- ---