Once we know our weaknesses they cease to do us any harm.
Georg Christoph Lichtenberg, physicist
We have been helping our clients with RED TEAMING for decades. It is time to offer it specifically to benefit from our collective 55 years of business and professional field experience. You get real, proven, tested experience and expertise. If you have a startup, a long established business or unit, and you wonder if your strategy, roadmap, blueprint or implementation will make sense in the real world, and not simply rely on the echo chamber within your own closed circles, talk to us.
En el mundo turbulento de hoy donde abundan las crisis (guerras comerciales, pandemias, conflictos, hipercompetencia, etc.), se necesita C2C ©, el enfoque de “Crisis To Change”. Hable con nosotros para ayudarlo a optimizar, modificar y transformar sus enfoques de liderazgo y comunicación para estar mejor preparados para el nuevo siglo.
RED TEAMING – an approach for any business strategy and implementation to keep your business alert, agile, and real. Red teaming started in the military and aviation, where the red team will find weaknesses and vulnerabilities in the main team (also known as “opposing force” in military and war games, or “red cell”). Some internal managers may only look inwards, and overlook possible flaws in their approaches, even though they may adopt the “BLUE TEAM” approach (an internal team to identify flaws and vulnerabilities). This is where we, the RED TEAM, comes in. After working with you, you will have addressed as many possible vulnerabilities and weaknesses in your strategies as we can, so your success rates will be much higher. RED+BLUE makes a perfect team!
What can we help you with, as your Red Team?
- Strategy dissection, diagnostics, and analyses
- Devil’s advocate for your claims, assumptions, positioning, etc
- Competition analyses
- “If, Then, Else” analyses
- Digitalization (strategy, website, SEO, cybersecurity, e-commerce)
The difference between merely a sceptic and a Red Team is that while sceptics simply criticize, our Red Teaming approach is to complement your Blue Team (internal auditors) to ensure we converge to find solutions for your problems. While we will be brutally honest, and incisively analytical, we will work with you to find positive outcomes.
From 1990s to now
Our principals are well-read in global affairs, diplomacy, politics, sciences, technologies, business methodologies, leadership principles, marketing anbd branding, and have braved all the major storms for the past decades, and helped many clients managed communication through all these:
- 1997, Crisis financiera asiática
- 2000, Dotcom Bubble (Dotcom Crash)
- 2003, SARS (síndrome respiratorio agudo severo)
- 2004, H5N1 también conocido como "gripe aviar"
- 2008, crisis financiera global y recesión global
- 2009, pandemia de gripe H1N1
- 2019, pandemia de SARS-CoV-2 (COVID-19)
- 2020, caída del mercado de valores (COVID-19)