Qué hacemos
Somos una tech and B2B public relations (PR) pioneer since 1991. Since then, we have gone beyond tech PR to serve B2B, B2c, FMCG (lifestyle and fashion), sports, governments, non-profits, healthcare/medicine, etc.
Public Relations (PR) is a powerful tool to reach millions of people through the power of media (print, TV, radio, and online), to build your brand, and gain momentum for sales and profits.
Holistic Data-Driven Public Relations (PR) – so much more than just media relations
- Contenido (news release, editorial, advertising, blogs, social media)
- Noticias (newspapers, magazines, TV, radio, online)
- Media and brand monitorear (digital)
- Media and mindshare auditorías
- Noticias entrenamiento (CEOs and senior executives)
- Crisis comunicación (Residencia en aviation best practices)
- Eventos (media conference, launches, seminars, thematic)
- Blog (competitive analysis, market research)
- Periodismo (executive/personality interviews)
- Foto/Video (documentaries, transmisión en vivo, video hosting)
- Reverse press torres (bringing journalists to Asia)
- Online newsroom (we develop & host for you)
- Traducción (CN<>EN, Bahasa, etc)
- Brand and Product Evangelism
- Data-driven PR (Barcelona 2.0 friendly)
Que nos hace especiales
Somos una full-service digital marketing and PR agency, integrating data-driven PR, digital marketing, and training. Today, clients are looking for brand voice, reputation management, crisis communication, social listening and engagement. We came from a strong media and journalism background (including TV and radio). We are Internet/Digital PR pioneers, son plurilingüe, and have an established network of partners in the Asia y el Pacífico. What’s more, we are happy to help you with entrada al mercado en esta región.
Media Troika© – A smart Earned, Owned & Paid Media strategy for Public Relations and Marketing
Digital PR Pioneer
https://microwire.info – acclaimed online newsroom and content amplification for clients
Unlike some who offload client news to third-party newsrooms, we have our own award-winning sala de redacción en línea. Your news releases can host text, audio, images, and video, providing increased reach to journalists, influencers and stakeholders. And if you need your own newsroom, we can build one for you.
Relaciones públicas digitales is not just text and images, but also Video and interactive content. Are you reaching the 70% of people whose primary devices are smartphones? We produce video for digital PR y aplicaciones para smartphones. You can depend on us to protect your reputation through our Crisis Communication programs. And if you are interested in trade events, conferences and seminars, we can be your retained partner as well, including helping you develop custom event apps.
Our digital expertise is reconocido, Con el Agencia de relaciones públicas más innovadora del año 2018 (Bronze Stevie®), Digital PR Agency of the Year (honorable mention), Agencia de relaciones públicas más innovadora del año 2016 (Silver Stevie®), Ragan’s PR Daily Awards 2015 (Online Newsroom), Best Industry Website 2015 (Bronze Stevie®), Intelligent20 (Finalist).
Lead Digital & PR agency for you
We also act as the lead Digital Marketing and PR agency for our clients in Asia Pacific and the world. We have a network of APAC and global partners, so we can help you reach the Americas, Europe, South East Asia, North Asia (China, Korea, Japan), Australasia, etc.
Socios en Asia Pacífico
Modern Data-Driven PR Measurement
PR has progressed from the antiquated and disputed AVE (advertising value equivalence) to new data-driven measurements (e.g. Barcelona 3.0). Our coverage reports provide the following:
Sample coverage report values
55 Cobertura
6,310,000 Viewership (TV)
804,000 Listenership (Radio)
1,440,000 Circulación (Impresión)
511,000 Est. Vistas de cobertura
120,000,000 de lectores en línea
Vistas 7,880 de YouTube
5,440 acciones sociales
51 Promedio Autoridad de dominio
Good communication is just as stimulating as black coffee, and just as hard to sleep after.
Anne Morrow Lindbergh, author and aviator
¿Está midiendo las relaciones públicas en 2020?
¿Sigues atrapado en la medición de la equivalencia publicitaria? Pruebe la última versión de AMEC Barcelona 3.0. Consulte nuestra breve página sobre qué es y por qué es la forma de medir las relaciones públicas y la cobertura de los medios. Los informes de cobertura mediática de nuestros clientes se basan en los principios vigentes de Barcelona.
Somos pioneros y expertos en atender estas industrias, así que si pertenece a una de ellas, ¡ya sabe a quién llamar!
- La seguridad cibernética (Seguridad de Internet, seguridad de red, seguridad en la nube, seguridad móvil)
- Automatización y seguridad industrial (incluido IoT, controles industriales, robótica)
- Salud y productos farmacéuticos (incluidos hospitales, clínicas, suplementos, vitaminas, cuidado de la piel, belleza, medicina, etc.)
- Audio-Visual (AV) y Video (incluyendo alta fidelidad o hi-fi, parlantes, audífonos, auriculares, Bluetooth, conferencias, cámaras, cámaras de video, etc.)
- Moda y Calzado (incluyendo moda, funcional, deportiva, gafas, etc.)
- Alimentos y Bebidas (incluidos restaurantes y cadenas)
