Facebook livestreaming

Digital marketing or “inbound marketing” (social media, mobile, video, email marketing, SEO/SEM, and Web) empowers you to communicate with your customers and stakeholders directly. You can gain prospects, win and retain customers, and relate to stakeholders quickly and effectively. We take care of everything to do with selling and promoting your brand and products through the Internet and social media for you.

What we do

  • Content development (copywriting, creative direction)
  • Social media marketing (blogs, Facebook, LinkedIn, YouTube, Twitter, Instagram, etc)
  • Inbound marketing (marketing automation, lead nurturing, landing pages, SEO, EDM)
  • Advertising & Direct Marketing (Google, Facebook, or Mobile)
  • Website design and development (WordPress)
  • Website and microsite hosting (on our fast SSD servers)
  • Mobile App development (Web apps, Android & iPhone/iPad)
  • E-commerce (secure website, Paypal integration
  • Video production (videography and post-production)
  • Facebook Live and RTMP livestreaming
  • Interactive Video and Gamification
  • Infographics
  • Slide presentations (e.g. on Slideshare)
  • SEO (search engine optimization) and SEM (marketing)
  • Social media monitoring & reputation tracking
  • Augmented Reality campaigns
  • Web server security and administration

What makes us special

We have been there at the beginning of the Internet since the 1990s, and as developers in the computing industry since the 1980s.

Our paradigm is “Search+Social™“, where we always help our clients go forward and succeed in both the important “Search” (getting your brand and products FOUND on Google, BING, Yandex, etc), and getting close to the rapidly growing “Social” ecosystem of Facebook, LinkedIn, Instagram, Dark Social (WhatsApp and Snap), etc.

Our consultants have done application development since the 1980s, with languages and tools such as BASIC, Fortran, HyperCard, Perl, PHP, HTML, Java, Javascript, etc. We have been in HTML, PHP and Perl development since the nascent days of the Internet in the 1990s. We were pioneers in bringing interactive media, static and dynamic web content to market, for ourselves, and for corporate clients. We are specialists and enthusiasts in using Information Technology (IT), Social Media (Web 2.0), Mobile/Web Apps, Mac OS X, Linux, etc. We are pioneers even in social media, having started in the modern social media since the Friendster days (2002), and in fact, even way before the Internet became commercialized. Remember CompuServe, AOL, BBS, and dialups? We were there, even running BBS (the “grandfather” of social networks).

Our digital expertise is recognized by the industry, having been an Intelligent20 Finalist, and recently, an Honorable Mention for Digital PR Agency of the Year (Digital PR Awards), a Silver winner in the Asia Pacific Stevie® 2016 (Most Innovative PR Agency of the Year), a Bronze winner in the Asia Pacific Stevie® 2015, and a Finalist for our newroom in the prestigious PR Daily Awards 2015.

Rather than just updating social media channels, digital marketing today is far more evolved. Today, clients and practitioners are looking for brand voice, reputation management, crisis communication, social listening and engagement. More than that, they want conversion to sales and revenue. This is where we can help with integrated and holistic inbound marketing programs (essentially a combination of Content Marketing, Social Media Marketing, and Search Engine Optimization).

At the heart of our digital marketing (inbound marketing) services is our desire to help you succeed, both in terms of branding and also especially in your revenue goals. We would always find strategies and actions that would help to steer a call-to-action, generate leads, or help you enhance your sales cycle.

Media Troika© – Earned, Owned and Paid Media Strategy

Video is our core expertise

McGallen & Bolden has its own inhouse video news production equipment, on mirrorless camera systems and video cameras with interchangeable lenses, and video rigs and stabilization equipmentVideo is quickly supplanting other forms of media today. You have seen the viral impact of YouTube, Vimeo, and Facebook Live. Video is Engaging, Educational, Entertaining, and most of all, tells a story effectively.

We can help you go “live” using live video streaming; or help you develop “news/documentary-style” on-demand video to reach your customers on social platforms and websites. We keep a small suite of professional video and broadcast gear to produce Video News Releases (VNRs) and short films for our clients:

  • Mevo Camera for Facebook Live
  • Blackmagic Design Pocket Cinema Camera system & rigs (documentary/films)
  • Teradek wireless livestreaming encoders
  • Olympus OMD system (great for stabilized videos)
  • Panasonic GH3 system (great for high contrast vivid colors)
  • Fujifilm X-camera system (great for natural & film-like colors)
  • Edelkrone & Zacuto professional video rigs and accessories
  • Atomos recorders
  • Audio-Technica wireless and RODE microphone systems

Mobile & Web Apps

We have handcoded mobile apps in the earlier years, and moved to object-oriented coding recently. We can help you deliver mobile apps for the Google Play (Android) and Apple iOS (iPhone and iPad). If you need a quick mobile-friendly micro-site or website known as “Web Apps”, we can easily create those too.

Infographics Creation

Infographics is as old as mankind, as found in ancient caves. Though sidelined by video and interactive content, it still has uses. We can help create business infographics to supplement your publicity programs.

Beyond Web and Social Media

Remember that your corporate profile on the social networks is your “face” and your reputation. We are your stewards for protecting and building your reputation. We look at the sustainable and long-term goals, rather than myopically getting “likes” or “fans”. It is about engagement, retention, and advocacy. Experience counts – we are Tech Geeks since 1980s.

Put more than 50 years of principal experience and more than 25 years of agency expertise to work for you!