PR is not advertising!

If you ask a student or practitioner of Public Relations, you may find a hundred different answers.

For example, Wikipedia has an Eintrag, and the industry association CIPR (Chartered Institute of Public Relations) has a kurze Antwort too. Even the folks at howstuffworks threw its nehmen on it. So while everyone has an idea of what public relations (PR) is, let’s keep it simple:

Öffentlichkeitsarbeit (PR)

is the art and science of endearing your brand through truthful communication in earned (unpaid) media to all your stakeholders.

  • McGallen & Bolden Group (Singapur, Asien & EU)

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