Here is a sampling of some of the food and hospitality clients we have worked with.
Coast Cycles
Coast Cycles is a local Singapore bicycle brand, with bespoke bicycles designed by local bike designer Jansen Tan. Coast & Company is the showroom, workshop and mini-café, catering to the sales and demonstration of the Coast Cycles range of products and accessories. We helped launch the brand to the local media and influencers, as well as community groups, through various events.
Services: PR, Marketing, Strategy
Period: 2014-2016
Countries: International
Challenge: The bicycle market in Singapore is very vibrant and increasingly competitive.
Successes: We helped to launch the brand through local media, through earned media in print (dailies, magazines), broadcast, and online media, as well as reach out to community stakeholders and influencers (e.g. prominent bloggers). We also took care of its social media with content strategy and population. We helped the brand gain the prestigious Red Dot Design Award for its Quinn bicycle design in 2015. We also helped the client with its first debut at Interbike 2015 in Las Vegas, NV, USA. We produced some professional event videos with professional cameras and stabilized video cameras.
Swensen’s
Swensen’s Restaurants are part of ABR Holdings Ltd. and include the likes of Gloria Jean Coffee and Earle Swensen’s. We provided full-spectrum PR and marketing communication, media training, media events, and other additional services for Swensen’s restaurants, Oishi launch, Gloria Jean, and Earle Swensen’s. We have helped the restaurant chain establish a strong foothold in the media and the public space.
Services: PR, Marketing, Media Coaching
Period: 2004-2011
Countries: Singapore
Challenge: Family and consumer F&B space is fiercely competitive, with the media space limited and public loyalty fleeting.
Successes: We have helped the client establish its brand, its outlets and its presence, helping to solidify its image of a family-centric restaurant chain that caters to families, executives, dating couples, etc. while extending coverage and interest to its specialty outlets in gourmet coffee and higher-end cuisine.
Crystal Jade Restaurant
When the founders of the Crystal Jade Restaurant started in Cairnhill, Singapore, one of our founders helped with the creative direction and copywriting of many of its early advertising campaigns, from print advertisements in Chinese and English dailies to radio campaigns in Chinese. We are proficient in Chinese (Traditional and Simplified) and is able to serve the restaurant’s founders.
Services: PR, Marketing
Period: 1994
Countries: Singapore
Challenge: An upstart restaurant with limited marketing resources is competing in a fierce, well-established market.
Successes: Helped client reach out to a saturated Chinese restaurant market in Singapore. The advertising campaigns were direct, targeted, and effective. Through reaching out to the media through public relations, we were able to persuade the media to experience the authentic Cantonese cuisine of the restaurant. The restaurant went on to become a successful restaurant chain with many restaurant outlets throughout Singapore.
Visit clients we have worked with, past and present.