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Category: Insights Page 2 of 49

Blog pages, expressing thoughts and insights.

modern smartphone on the palm

3 Litmus Tests for a Profitable Website (includes Slideshare!)

Added January 2021 - Slideshare version of this post! If you are a CXO, the most important things that occupy must be two things - profitability and sustainability. You can be profitable today, but can you sustain the company for the infinity? Profitability and sustainability are therefore two sides of the same coin. You will have a dud coin if you only have one embossed side.

in flight at 35,000 feet

Adieu 2020, Welcome 2021

As we approach the end of possibly the most dreadful year ever, let us keep strong, stay close to loved ones, pray ceaselessly, and light a candle for a new year that soon dawns, as hope and better days are surely ahead. As the adage goes, "what goes down, must (eventually) go up".

samurai and sword

Hammers, Swords & Computers – they are just tools, not gods

I find it amusing, as a computer scientist and cybersecurity practitioner, that many, nerds and non-nerds, are enamored by all things computers - coding, cybersecurity, AI, etc.

wordpress, smartphone and keyboard

Website Design, Elegance and Form – Lessons from WordPress

When Gutenberg was introduced on WordPress in 2017, users disliked it. Its block-based approach to content creation and editing was not elegant, but was gearing towards more design than substance, copying from lesser competitors like Wix.

credit card laptop ecommerce

Briefly: FEO before SEO – Website optimization for profit

Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet in 1996 till now, one of the worst problems and often neglected has been OPTIMIZATION, specifically FEO (front-end optimization).

airplane boarding

Briefly: Leadership from 4 Asian airlines turning a profit in Q2 2020

Imagine, in the deep of COVID-19 season, where almost every airline is languishing or even facing closure, including stalwarts, there are a few which actually turned a profit.

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