McGallen and Bolden Asia

Award-winning Digital Marketing & PR Agency in Singapore/Asia

Category: Books

Inside book pages - book reviews

Storytelling from Bobette Buster’s perspective

This is an almost pocket-sized book, and is a quick and easy read. Bobette Buster is a renowned storytelling consultant and lecturer, and shares her personal perspectives into storytelling.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

Inside book pages - book reviews

Ikigai – Perspectives from Dr Ken Mogi

Ikigai, 生き甲斐, to many of us, whether Asians or Westerners alike, mean a great deal. The phrase means “a reason to get up in the morning”. To put it simply, it means finding the meaning of life.

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Dr Seamus Phan is the Head of Content and CTO at McGallen & Bolden. He is an expert in branding, marketing, leadership training, crisis management, and strategy. This article may appear concurrently on his blog. Connect on LinkedIn. ©1984-2019 Seamus Phan et al. All rights reserved.

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