Here are blog articles written by our creative lead Seamus Phan. This is not an exhaustive list and some past articles have been archived offline.

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Spokesperson culture

Research prompted by rising corporate governance issues has found that information conveyed by corporate CEOs ranked the lowest in credibility, ...
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Sweeten your sales

The simplest of gifts and tokens can endear you to your customers. After all, your customers are as human as ...
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TV & Radio interviews

Everyone gets 15 minutes of fame in a lifetime (some more minutes than others). To appear on TV and radio, ...
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Why Public Relations (PR)

Advertising as a marketing vehicle has seen a steady decline through the years, with margins eroded by drastic price-cutting from ...