Here are blog articles written by our creative lead Seamus Phan. This is not an exhaustive list and some past articles have been archived offline.
2 Poems for the new year – sweet freedom
Sometime towards the end of every year, I try to write a poem to reflect and to flip the page ...
Leadership – SWOT first, then go
The basics of management are often supplanted by "sexier" jargon, ideologies, or fads, especially in the 21st century. However, are ...
7 Smart and Wise Ways to Achieve Successful Simplicity
The recent events around the world showed me one thing - some people can make simple things ridiculously complex and ...
5 Recommendations for building lasting brands through heritage
If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore's ...
Speak directly and simply for impact – avoid double negatives
All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning ...
6 job hunting tips from a field veteran
I saw a post online by an executive, advising career upstarts NOT to only apply for jobs that they qualify ...
PR & Crisis 101 – 6 Tips on Handling Difficult Questions
Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may ...
Theoretical Physics and the art of crisis management
When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory ...
Future of PR in the 21st Century is the Bottom Line
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, ...
