Here are blog articles written by our creative lead Seamus Phan. This is not an exhaustive list and some past articles have been archived offline.
6 tips on writing News Releases that work
Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one ...
5 Tips on working with Asia Pacific Media
If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to ...
Move of EU phone number
To streamline costs, we have moved our Estonian phone number to Sweden. We will decommission the old number and fully ...
Future of Marketing may not be about personalization
I have a special love for making things work and then selling them. My first entrepreneurship journey began when I ...
Communication – Cultural sensitivity and subtlety
Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories ...
2 Poems for the new year – sweet freedom
Sometime towards the end of every year, I try to write a poem to reflect and to flip the page ...
Leadership – SWOT first, then go
The basics of management are often supplanted by "sexier" jargon, ideologies, or fads, especially in the 21st century. However, are ...
7 Smart and Wise Ways to Achieve Successful Simplicity
The recent events around the world showed me one thing - some people can make simple things ridiculously complex and ...
5 Recommendations for building lasting brands through heritage
If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore's ...
