Here are blog articles written by our creative lead Seamus Phan. This is not an exhaustive list and some past articles have been archived offline.

Immersivetraining insidearealisticBoeingBNGflightdeck

2 Poems for the new year – sweet freedom

Sometime towards the end of every year, I try to write a poem to reflect and to flip the page ...
in flight at 35,000 feet

Leadership – SWOT first, then go

The basics of management are often supplanted by "sexier" jargon, ideologies, or fads, especially in the 21st century. However, are ...
man on a summit

7 Smart and Wise Ways to Achieve Successful Simplicity

The recent events around the world showed me one thing - some people can make simple things ridiculously complex and ...
Kyoto, Japan

5 Recommendations for building lasting brands through heritage

If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore's ...
direct communication

Speak directly and simply for impact – avoid double negatives

All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning ...
man wearing fencing safety gear set

6 job hunting tips from a field veteran

I saw a post online by an executive, advising career upstarts NOT to only apply for jobs that they qualify ...
crisis management and communication

PR & Crisis 101 – 6 Tips on Handling Difficult Questions

Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may ...
flying on a jet plane, passenger, flight, global citizen

Theoretical Physics and the art of crisis management

When folks think of theoretical physics, some may imagine a bunch of nerds/geeks in the light of Big Bang Theory ...
Tree'sdeeproots businesslongevity

Future of PR in the 21st Century is the Bottom Line

Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, ...