The venerable Yahoo Directory will be retired at the end of 2014, bearing witness to a golden age that has come and gone. What do marketers do in a quickening of the new media age?
Some young people have this notion that marketing is synonymous with sales, and imagine that having field sales experience “qualifies” them to work in marketing or publicity. Unfortunately, that is naive at best.
I was reading a short post by a fellow academic, who talked about the “soul” of a company. How then, can a company present a soul to the world?
So you’ve got your new diploma/degree, and is raving for a high-paying, high-flying job in marketing, advertising, or public relations. What’s next?
Social media campaigns, especially contests, may sometimes attract users that have no value to your business or brand, and may even reduce visibility to real would-be customers.
Real life is complex, and very little reality resembles what we read in fairytales or children’s books. Our storytelling should be authentic, realistic, and necessarily congruent with the complexities of life.
