The media landscape is blurring, with blogging, social media, and now, “brand journalism”. Just how do we keep up with the changes? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected; therefore, as copyright holders, the authors and the(…)
There are 3 kinds of people. Some reminisce about the past. Some dream about the future. Some live in the present. What do all these have to do with communications? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY Intellectual Property: The content on this site is copyright protected;(…)
If you are into photography, you would know what a shallow depth of field (DOF) means. Images with shallow DOF are more dramatic, and call us to specific things to focus on. What does shallow DOF have to do with publicity and branding? . Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All(…)
Advertising as a marketing vehicle has seen a steady decline through the years, with margins eroded by drastic price-cutting from media owners such as newspapers, TV, radio stations, and especially online media. The reasons are simple – the advertisers have decreasing performance, profit deficits, heavy debt, near bankruptcies, and the last thing on their minds(…)
