Some companies hop from one PR agency to another PR agency, blaming one after another about the lackluster PR. However, it is important to understand what PR is and is not, and what PR agencies actually do. Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY
Everyone loves lists, and having seen some lists of recommended mobile apps for PR practitioners out there, I offer some of my own, apps I actually use as a social media and PR consultant. Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY
The new Dot Zen 2.0 book is finally out! I was writing and exploring various management areas that are relevant to an owner–manager like myself, and perhaps many others like me, as well as departmental practitioners in larger corporations. Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY
As strategists and executives continue to hone their media usage from a largely paid media use, to an increasing spread of earned and owned media, what can marketers do to optimize their media spread in the paid, earned and owned spaces? Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY
Public Relations (PR) has gone through evolutionary and even revolutionary changes from the 1990s to today. Before the emergence of social media, online video, online newsrooms, and citizen journalism, it seemed many organizations and practitioners narrowed PR to merely media relations and measured PR only as a factor of the antiquated “advertising value equivalence” (AVE).(…)
With a nostalgic tinge of sadness, I have watched the tech media scene transform in our locale. What then, do tech companies do? Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY
Even large communication firms are streamlining their operations to restructure responsibilities of their staffers, to move with the changing needs of clients and the new media horizon. Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY
There are 3 kinds of people. Some reminisce about the past. Some dream about the future. Some live in the present. What do all these have to do with communications? Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY
Some people seem to imagine that public relations (PR) is glamorous and easy. They have no idea that PR is hard work, and often, many would move on to other things after some time. So why would people still work in PR? Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved.(…)
We live in a world running at a break-neck speed today. Things that worked before, may not work anymore. What do we do as businesses trying to keep pace with rapid changes? We become incisively decisive. Copyright 1991-2013 Seamus Phan (and other McGallen.com authors when specified). All rights reserved. 4F9SK6QWVKMY
