Here are some possible scenarios. Pick one (or more) that best fits your organization.
IT & Telecoms
Information Technology: You need PR
Computer software and hardware businesses (especially Enterprise solutions) are extremely challenging to pitch to the media, especially when trade media is fast diminishing in Asia.
Your Challenges
1. Your products face fierce competition which have been already frequently covered in local print, broadcast, and online media.
2. Your products need effort to understand and explain, more than an elevator trip from the 1st to the 5th floor.
3. The media has dismissed your products as unimportant to their readers/audiences.
4. You lack a large advertising budget but have foresight for a sustainable campaign.
What we can do for you
A. PR helps you reach out to prospects, customers and the public, at a fraction of a sustained advertising budget.
B. Utilize Social Media, custom Web/Mobile Apps, and Technology Marketing Tools to help you reach out to far more people than just trade media readers.
C. Develop media and public events that engage your trade buyers and users.
D. Develop customer success stories to reach out to consumer and broadcast media.
E. And much more!
Industrial
Industrial Company: You need PR
Industrial companies (engineering, petrochemicals, pharmaceuticals, and other large manufacturing plants) are extremely challenging to pitch to the media, especially when trade media is fast diminishing in Asia.
Your Challenges
1. Your products need effort to understand and explain, more than an elevator trip from the 1st to the 5th floor.
2. Your products face fierce competition which have been already frequently covered in local print, broadcast, and online media.
3. The media (especially the dailies and broadcast) has dismissed your products as unimportant to their readers/audiences.
4. You lack a large advertising budget but have foresight for a sustainable PR campaign.
What we can do for you
A. PR helps you reach out to prospects, customers and the public, at a fraction of a sustained advertising budget.
B. Utilize Social Media, Web/Mobile Apps, and other Technology Marketing Tools to help you reach out to far more people than just trade media readers.
C. Develop media and trade events that engage your trade buyers and users.
D. Develop customer success stories to reach out to consumer and broadcast media.
E. And much more!
Fast Moving Consumer Goods (FMCG)
FMCG Company: You need PR
If you are a Fast Moving Consumer Goods (FMCG) company, whether a startup, an emerging brand, a distributor of various brands, and face fierce competition from many large and fashionable upstarts, you already know it is difficult to get media coverage and consumer mindshare.
Your Challenges
1. Your products face fierce competition which have been already frequently covered in local print, broadcast, and online media.
2. The media has dismissed your products as unimportant or “me too” to their readers/audiences.
3. You lack a large advertising budget but have foresight for a sustainable PR campaign.
What we can do for you
A. PR helps you reach out to prospects, customers and the public, at a fraction of a sustained advertising budget.
B. Utilize Social Media, Web/Mobile Apps, and other Technology Marketing Tools to help you reach out to far more people than just traditional media.
C. Develop unique media and public events that engage your direct buyers.
D. Work out collaborative media sponsorship possibilities with the consumer media to build your brand.
E. And much more!
Hospitality (F&B)
Hospitality (F&B): You need PR
If you are a Hospitality company (food & beverage, hotels, serviced apartments, etc), and face fierce competition from many outfits, you already know it is difficult to get media coverage and consumer mindshare.
Your Challenges
1. Your brand face fierce competition, which have been already frequently covered in local print, broadcast, and online media.
2. The media has dismissed your brand as unimportant or “me too” to their readers/audiences.
3. You lack a large advertising budget but have foresight for a sustainable PR campaign.
What we can do for you
A. PR helps you reach out to prospects, customers and the public, at a fraction of a sustained advertising budget.
B. Utilize Social Media, Web/Mobile Apps, and other Technology Marketing Tools to help you reach out to far more people than just traditional media.
C. Develop unique media and public events that engage your direct buyers.
D. Work out collaborative media sponsorship possibilities with the consumer media to build your brand.
E. And much more!
Engage us to jumpstart your PR outreach now!
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